In the summer of 2010, Ron George designed it under the name Project Crescent, and Thierry D’Hers and Amir Netz conceived the application. Microsoft later renamed it to Power BI in September of 2013 and unveiled it as Power BI for Office 365. Today, it is a business analytics service by Microsoft. It delivers interactive visualizations along with self-service business intelligence capabilities. It allows end users to create reports and dashboards without the need to depend on IT staff or DBAs.