Why is Machine Learning so popular? – From a techno geek’s diary

What is Machine learning? How can Machines learn? Machines don’t have brains to learn! Or do they?

Do your mind also boggles from curiosity when you hear such terms? It’s okay. After reading this article – why machine learning is popular, you can also use such jargon in front of your friends (Showoff much :P).

Machine learning is an application of artificial intelligence (AI). The system provided by ML has the ability to automatically learn and improve from past experiences. So, they can perform without being explicitly programmed. It focuses on the development of computer programs which can access data and use it to learn for themselves.

In simple terms, this field of computer science provides computer the ability to learn without being explicitly programmed. It provides algorithms which can be trained to perform a task.

Reasons why machine learning is popular

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Reasons why machine learning is popular

  • The modern challenges are “high-dimensional” in nature.
  • With rich data sources, it is important to build models that solve problems in high-dimensional space.
  • Through it, the models can be integrated into working software. It supports the kinds of products that are being demanded by the industry.

Also, Google Trends that tracks the popularity of search terms, suggests that searches for machine learning are about to out-pace the searches for artificial intelligence. Machine learning is moving beyond the textbooks and is creating a disruption which will revolutionize the future.

Now, let’s learn in detail – why machine learning is gaining popularity –

1. To sort prolific and unstructured data

A lot of information is available today because of IoT. It is not possible to manage every information or data coming from email, social networking, blogs, podcasts or any other source for that matter. Also, to keep that information in a structured manner it is also necessary to keep up with the trend and gain a competitive edge.

If blunders like missing useful content occurs then a business might lose a fortune. No one knows where the idea can come from and strike you.

For e.g: Jennifer Lopez’s Grammys award green dress inspired Google to come up with the image search feature. Search it and you will be awestruck too(and can thank Google too).

For marketers, the stress of finding and tracking the best content is very real. But, Machine Learning methods are a saviour for them. It helps them to provide the tools to locate and recommend the most relevant content in order to overcome information overload.

What are the sources of this Data?

This happens because of digital footprint (This is not related anywhere to carbon footprint, just in case if you thought so).

Before talking about this, we can thank the Government for Digitalisation and Jio for Mobile Data. With so much consumption of data two types of footprints are released.

  • Passive digital footprints

It is collected without the owner knowing (also known as data exhaust) that data about him is getting collected. This type of footprint is stored in an online database as a “hit”. It tracks the user’s IP address. With that, it keeps a hold on the day and time it got created and from where did the data came. This footprint can be stored in files, which can be accessed by administrators. It helps to view the actions performed on the machine, without seeing who performed them.

  • Active digital footprints

Active digital footprints are created when personal data is released deliberately which means he is aware that his actions are recorded. This is done for the purpose of sharing information about oneself by means of websites or social media platforms.

Machine learning is smart and it is very simple for the other parties to collect a whole lot of information and come to a conclusion. A lot of information can be gathered of that individual by using simple search engines.

2. Abundant data help in recommendations

“We now have rich data sources to build models that solve problems in high-dimensional space”

We all watch Youtube (Netflix, Hotstar or Television) for that matter. During my childhood days, I used to think that the TV and I have a similar liking and all my favorite shows broadcast on it. Little did I know that data was the reason behind it.

With the abundance of data, people liking and disliking were all kept in mind before the director thought of making a show.

There is an abundance of data right now, and data that is being collected and stored. “Information overload” is happening and quality is the thing which everyone is looking for. So much information spamming us day to day, starting from email, social networking, blogs, podcasts (and the never-ending list).

It’s impossible to keep up altogether. But, not anymore. Now, there will be no more concerns about missing useful content and the stress of finding and tracking the best content be there. With Machine Learning methods the tools to locate and recommend the most relevant content is present. So now you can overcome the information overload, take a back seat because everything is sorted(I am just talking about your data :P).

Don’t miss DataFlair’s latest Machine Learning Project – Movie Recommendation System 

3. Quantified Self?

In the era of smartwatches and Fitbits, a Casio can’t survive (Because it doesn’t ask you Casi-ho?#Pun Intended, but read twice to understand the meaning).

With quantified self tracking your health is possible. Your everyday data is getting collected. Your everyday information like starting from the biological information like heartbeats(Wow!), breaths, steps, to the interactions such as conversations and words spoken by you (Mind is blown :O) are taken a record of. Mobiles are covered in sensors that can monitor orientation, location, audio and video of the surrounding area (you might not like this location feature, but your parents must be loving it. LOL!)

These streams of data can meet at confluence points like people, locations, and organizations and questions can be answered that had not even been conceived could be answerable. This is one of the major reasons why machine learning is popular.

4. Need Some Motivation? Your Machine is there for Triggering Intervention!

You might not believe me, but your mental state (like lethargy, boredom or procrastination) can be solved. Irrespective of your location (home, office or around the world) you will get triggering interventions. You can’t help it (shouldn’t even try) cause you will get inspiring targeted action. This will help you to optimize your goals like efficiency, effectiveness or productivity.

This method provides the capability to model complex problems using large volumes of seemingly disparate data.

Know more about machine learning. Explore the top real-world applications of ML

5. Abundant Computation

A lot of calculation leads to confusion, frustration, and no solution. It’s true that computation is abundant and it is cheap. So, you can be Aryabhatta too, and with the abundance master the art of structuring.

The world has changed and a lot is there to explore. With the powerful computers, you can rent one at cents and run large experiments on immense data sets.

Now, with this, you don’t need to write scripts and programs for long runs of algorithms. You now don’t have to think hard about what question you want to answer (like which algorithm is better, and which parameters should be considered). You can write a script or a program and run the experiment overnight.

So while you chill or are at work, you can let the computer do the talking. The systems now do more than they used to do.

Machine Learning has made everything so cheap that it can actively design systems to syphon cycles away from core activities. The important fact why machine learning is so popular.

Machine Learning is the Future

Powerful methods have been developed. The principles are well understood in statistical and probabilistic frameworks.

Technocrats were aware already, but now users are getting aware too. The field has matured a lot in the last decade and has changed a lot in the last few years.

We know that Machine Learning is the brainchild of artificial intelligence. It was a collection of methods that learned from data or experience. Genetic algorithms and swarm intelligence were considered methods that learn from their environment (How cool is that!). The maturation promoted a statistical and probabilistic underpinning for the methods in the field.

So, now the gist that maturation of machine learning brings to us is that in no time it will be a mainstream field and people will work and be dependent on Machine learning.


Now, you know the reasons why machine learning is popular. It is a very attractive field to study. Since the field has matured both in terms of identity and in terms of methods and tools it has varied options and thus the horizon of jobs has increased. Apart from that, the thing which makes it popular is that there is an abundance of data to learn from. Adding to that, there is an abundance of computation to run the methods. All this makes it a bright field and a field to look upto!

So, what are you waiting for? It is time to explore everything about Machine Learning. Here is the DataFlair’s best approach for you – Free Machine Learning Tutorials

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