A Complete Guide to Mastering SEO

Search Engine Optimization, fondly dubbed SEO, is the act of accounting for multiple factors and implementing various algorithms to boost the online visibility of a web page or a website in the list of a search engine’s results. It all began in the mid-1990s when webmasters and content providers started optimizing their websites for search engines. With new and improvised techniques, today, it is a powerful tool with which to alter the fate of a website.

Marketing veteran Bruce Clay is often attributed to as the “Father of SEO”.