8 Latest SEO Trends – Improve Your SEO for 2019
This year is all set with updated SEO trends and methods to improve your website’s ranking. Online marketers always look for new and trendy stuff and any search engine don’t want to disappoint the users and even visitors. Online Business owners also need to renovate their websites with constant Google updates and trendy designs.
SEO has become a very important part and can’t be escaped. In this year, writing a blog or making a website will not going to be enough, you have to adapt some SEO Trends and catchy tactics to increase your website’s visibility.
These SEO trends include implementing some new techniques in your website that can also enhance Google’s domain authority.
1. Top SEO Trends
Below are some latest SEO trends for Google that will help you to improve your rank. Let’s discuss –
Trend 1 – Optimize as per the user’s point of view
SEO is not only about adding keywords to your website but it’s also about integrating your content with optimized keywords so that your website can deliver a value proposition to your user.
If anyone wants to do business on your website then they should be fully satisfied that they are not taking any incorrect step and doing the transaction on your website can enhance their buying experience.
You should start thinking from the user’s point of view which means put your foot inside the user’s shoes and try to build a website that can help your users in all possible manners.
Designing and layout of your website should include all call to action buttons (CTA) that can improve the usability of your website.
Trend 2- Mobile optimization
If your website is not optimized to work on mobile platforms then even God can’t help you in improving your website’s ranking.
Because of the fact that mobile phones are much more friendly than desktops and can be carried anywhere very easily. So users mostly browse the online content using their own pocket friend. Now if your website’s content refuses to upload on the mobile phone then Google can put down your website from the first page of SERP.
Make your website mobile friendly which should have the capacity to upload the same content which can be seen in the desktop version. The font size of the content as well as of the call-to-action buttons should be easily readable for your users.
Trend 3- Voice search and other assistance
People are more intend to use voice search rather than using text keyword search and your focus should move towards enabling your websites to use these voice searched keywords.
Applications such as Google assistant, Amazon’s dot and many others are a great example of this trend. These apps and devices use artificial intelligence and IoT to interact with the user and perform their operations.
Your website should have long-tailed keywords that are most often used for voice search. Your content should be short, crisp and to the point and should not have long paragraphs because it can confuse (AI).
Trend 4- Videos talks more than texts do
Video marketing is a very convincing way to show your content without troubling your visitors. This not only makes your website have more contents but video content looks more engaging to your visitors.
Since 2015 Google has started giving the wide range of carousals by switching off static three video displays.
Implementing video marketing needs to perform initial keywords research that should be in the form of a question like “how to make chicken soup?” And then final step includes structuring those long question types’ keywords as the title of your video.
Trend 5- Start targeting local audiences
Its good to start from scratch and then go up. SEO Expert says that you should first start targeting local audience around you make some profit then broaden your arms to get more leads.
Make your content more useful for the local audience. If local audience like your content then remembers word of mouth is still the best way to promote the brand. Use AdWords with limited radius, so that you can focus on your local audience.
Trend 6- Time to face competition
From this year onwards shift in the financial market can be missed. Government giving loans and encouraging SMEs to expand their business online and offline. This can be a big threat to all the newcomers.
Your business needs to be ahead from your competitors in SEO as well. Update all your content that needs modification. Don’t wait for Google to tell you for the same.
For those who are new in the field of online marketing, they need to work on keyword optimization, content creation, genuine links and don’t forget social media platforms.
Trend 7- Page speed
Uploading speed matters a lot because it’s setting a new trend as a crucial factor for website optimization. Search engine focuses to give delightful user experience each time visitor click on a website’s link.
Initially, page speed was a Google ranking factor only for desktop supporting websites but now Google also considers page speed as a ranking factor for mobile-optimized web pages.
Earlier only technical parameters were considered as raking factors but now page speed also got added to the list. The ranking order of the website may be different in desktop and mobile devices.
Uploading speed on both desktops and mobiles also differs as techniques are also not similar. The real part starts after getting a speed score from online tools. The database can be taken from the chrome user experience report. It’s quite hard to analyze each visitor’s uploading speed. For better speed, you can fix all bugs and other technical issues and remove all unused plug-ins to decrease uploading speed.
Trend 8 – Security of user’s data
Privacy and security of user’s data matter a lot and thanks to the EU that they have started taking it seriously. Earlier this year EU has reformed some policies regarding security of user’ data which gives the users more power to control their private data. But it can’t be protected by assuring 100 percent guarantees. In upcoming time users will definitely get some more right that will help them to keep an eye on their data.
So, this was all in the latest SEO trends for Google. Hope you liked our explanation.
Hence, in this article, we saw the latest SEO trends for Google and all other search engines. In this, we discussed page speed, mobile optimization, voice search, videos, and some other Google ranking factors.