Google Analytics Tutorial for Beginners 2019

Today we will see Google Analytics Tutorial. There is an old saying “if you can measure it, you can improve it”. Google took it very seriously and developed an online tool called Google analytics. Lakhs of websites are created every single day on Google and if the user asks Google to put an eye on his website then he is not demanding too much. Google has a number of online tools and Google analytics is one of them. It is mostly used for an e-commerce website. It provides all the necessary information that is quite essential to elevate the performance of a website.

So, let’s start the Google Analytics Tutorial.

Google Analytics Tutorial

Google Analytics Tutorial for Beginners

1. What is Google Analytics?

Google analytics is a real-time online analytical tool that is based on tracking of website’s traffic. It helps you in analyzing complete information of the traffic that visits your website. So accordingly you can manage your future strategies.

Your website is the nucleus of your organization and serves as a platform to judge all your online marketing campaigns. Google analytics gathers all possible information about visitors that browse your website like their age, like and dislikes, the time they spent on your website, what they did on your website, bounce rate etc.

Google analytics is a web tool by Google that is used to get statistical information of the users who interacts with your website. It is a tracking application that optimizes all congregates information to get the desired results. Google analytics is a cloud-based application.

  • It has pie charts, graphs, and a scoreboard that display all monitored data over the period of time.
  • It has many options to show results like conversions, bounce rate, time intervals on each web page etc
  • This valuable information can also be shared using the e-mail option.
  • It can also be interlinked with other Google tools such as Adwords, website optimizer.
  • It is based on javascript platform.

2. How Google Analytics Works

Google analytics is more useful for small and medium business based websites. It has some downsides that make it hesitant to use for more complex websites. It has Javascript page tag through which it collects data from every browser. This page tag has a function called web bug to store all user-based information.

There are different users who browse the internet to collect information and Google registers their different behaviors like age, a number of searches for a specific keyword, visiting time, and time spends on a website and many more things. All these can be extracted through Google analytics.

Example- Mr. Aman has started a new e-commerce website that sells handmade ladies bags. Now his website has different categories like a landing page, clutches, sling bags, carry bags, bag packs etc. As time flies his business sees ups and down and he is confused that how to manage his marketing campaigns and which category need more concentration. Installing Google analytics will help him in optimizing all his web pages. Now he can know which is the weak link in the website is and which section generates maximum business.

3. Why Use Google Analytics

It collects behavioral pattern of the users before they come to your website. It collects their buying pattern, how much time they spend on a website, their likings on the internet, age, gender, browsing location etc. Google analytics also shows which platform is used by the user to reach your website. It can be any social networking websites, other search engines etc. This information cannot be changed but can be used to design your marketing campaigns.

It also manages to provide you with information after a user visits your website. It tells that for how long user stayed on your website, what is the first and last page user visited and the way user checked your website.

Recommended Reading – Factors that affect Google Ranking 

4. Google Analytics Tracking Code

Your website has an installed Google Analytics tracking code that runs through the user’s web browser when a user visits your website and Google analytics tracks all those java scripted codes and use them to extract all required information. These codes are all based on visitor’s browser’s cookies. If the user has set the cookies active then we can use it for a number of times to update user’s info.

5. Google Analytics Dimensions and Measures

Google analytics measure dimension and metrics. Dimension are defined as data such as measurable values about website traffic, data coming from a different location, channels used while browsing your website. Metrics is the comparison part. It compares different attributes obtained from various dimensions. It compares values obtained from different geographical locations; browsing pattern of people belongs to different age groups etc.

So, this was all in the Google Analytics Tutorial. Hope you liked our explanation.

6. Summary – Google Analytics Tutorial

Hence, this Google Analytics Tutorial guided you on how to use it. Also, we saw the Google Analytics Tracking Code and its dimensions. At last, in this Google Analytic Tutorial, we discussed the working of it. You must check another Google service for better website ranking  – have a look at Google Search Console, it’s amazing.

Still, if you have any query, ask freely through comments.

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