SEO Glossary – 23 Powerful Terms You Must Know

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SEO as a field is very vast, knowing all the terms related to it is a hefty task, therefore, this SEO Glossary tutorial aims at providing you with the terms that are specially shortlisted to make you thorough with the concept SEO. This tutorial has two parts. Both the parts are equally important and will cover each and every term that you must know when doing SEO. So, understanding in depth will make it easier for you to relate to the concepts well.

Why should know these SEO Terms?

SEO is one of the major factors in pushing your website to the top in SERP. Therefore, the more you will know about SEO glossary, the higher will your chances be in becoming a master in SEO. Familiarity with the concepts will make it easy for you to apply and relate to your website or webpage.

Also, if you get stuck anywhere or your website gets attacked by malware, hackers then these commonly used SEO terminologies can help you in getting rid of them.

SEO Glossary

Below mentioned in this SEO Glossary Tutorial are 23 important SEO terms that you should when doing SEO. All carry equal importance from SEO point of view.

1. Affiliate

An “affiliate” in the context of SEO is a person or business that advertises and markets goods or services of another business (the merchant or advertiser) in return for a commission on sales or other predetermined activities. Affiliates often employ a variety of online marketing strategies to direct people to the merchant’s website or landing pages, including content marketing, social media promotion, email marketing, and paid advertising.

In the affiliate marketing business model, affiliates get paid a commission when their traffic referrals result in a sale, sign-up, or other desired activity. The affiliate programme established by the retailer specifies the commission schedule and conditions.

2. Anchor Texts

Anchor texts will take you to the home page of a particular website. It is a type of hyperlink that is underlined but that is not mandatory. People usually add relevant keywords as their anchor texts and this also helps in indexing your website.

3. ALT tag

Since the search engines do not understand images, it is necessary to add some description regarding the pages in order to make it understand the context of the image and that is known as tags. The crawler indexes your image only if the image has some tags attached to it.

4. Algorithm

An algorithm is a collection of rules and computations that search engines employ to evaluate the relevancy and positioning of web pages in search results. This word is used in the context of SEO (Search Engine Optimisation). As a consequence of processing and evaluating billions of online pages, search engines like Google, Bing, and Yahoo offer consumers with the most pertinent and reliable results depending on their search queries.

5. Authority

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“Authority” in the context of SEO (Search Engine Optimisation) refers to the perception of the reliability, dependability, and subject-matter knowledge of a website or web page in a certain field or business. Search engines, such as Google, take authority into account when deciding which pages to show in search results for particular searches.

6. Black Hat

This is a very important term in SEO. Black hat SEO is the SEO optimization techniques that are used to increase the website’s ranking against the guidelines of any search engine. These techniques can build up your rank temporarily but are not useful in the long run and can cause a penalty if detected by search engine’s algorithm.

7. Bounce rate

Bounce rate is the term that is used for the visitors who visit the website’s one page and leaves the website without visiting another page. This increases or decreases per the liking of the visitor. One content can be important for some visitors at the same time that content may be of no use for some other visitors. This is an indirect ranking factor.

8. Broken Links

Broken links refer to error 404. It says “website not found.” This occurs when there is an improper URL entered by the website owner or the website owner has removed the webpage containing that link.

9. Click Through Rate (CTR)

It provides information about the percentage of people who have clicked on your ad after seeing it. Its percentage Calculation formula is: the total number of organic clicks divided with the total number of impressions then multiplying it with 100.

10. Cloaking

This SEO term refers to a black hat SEO technique in which the content provided to the user to read and that submitted to the search engine’s crawler are different. It is done to sway the search engine to give a higher rank.

11. Conversion

Achieving a measurable goal in the website such as online sales, sign-ups, etc is known as conversion.

12. Conversion rate

This is the rate at which the website gets desired action from its users. This is calculated as dividing the total number of traffic conversion with traffic gained and multiplying it with 100.

13. Crawler

It’s an automated robotic program that visits your website in order to rank /index it. It is also known as spider. It crawls all over your website and judges your content, links, tags, etc to check its authenticity and to give rank accordingly

14. Feed

It is the content which a customer gets through websites or through different programs like a news aggregator.

15. Gateway pages

They are the web pages that are created to attract web traffic and will take you to another web page from one web page.

Example- bank payment gateways.

16. Google Analytics

It is one of Google’s online tools that helps in analyzing user behavior, acquisition rate, content reliability, and provides many more features that are helpful from an SEO point of view.

17. Google Ad Words

It is a free online tool provided by Google which helps in creating, posting and tracking ad campaigns for your website.

18. Google Search Console

Google Search Console is also Google’s online tool that has some amazing features like monitoring websites, indexing errors, broken links, etc. It is a complete guide to build and rank a website.

19. Google trends

This is a tool that helps in finding out the topics that are in trend currently. It also has a feature of comparing different keywords that are used in different locations.

20. Hub

A web page with high-quality content is related to other pages through external links.

21. Hyperlink

Hyperlinks are basically links that take you from one page of the website to another page of the same or different website or web pages. Hyperlinks are either inbound or outbound. Internal hyperlinks are presents in the different pages of the same website.

22. Impression

It’s an event that occurs when a visitor visits one webpage at a time about whether the user liked the page, helpfulness of the page, etc.

23. Index

It’s a database that is used by different search engines to rank websites keeping in mind the algorithms of a particular search engine. 


This is not the end of the SEO Glossary tutorial. These 23 terms are important but the next 25 SEO Terms are also must know terms that an SEO expert should have knowledge about. These all SEO terms combined covers the whole of SEO and gives a solid understanding of the field. Familiarity will all these terms can solve most of the problems, if any, that arise when doing SEO.

Clear with the SEO Glossary Tutorial? if you have something to ask regarding the terms, then comment below.

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