Meta Tags Optimization – 6 Brilliant Tips for optimizing Meta Tags

Meta Tags are tags that website owners attach with their content to make it understandable for the crawler to rank the content as per its quality, relevancy, and optimization and accordingly show in SERP. This blog will help you in building a perfect meta tag for your website and there is a 99% guarantee that after applying all the techniques mentioned in this blog, you will be able to design your meta tag in a way that visitors will not think twice before clicking it.

1. What are Meta Tags?

Meta tags are those descriptions that enable the user as well as a search engine to get a brief idea of the website’s content. Tags are not visible on the search page but these are the part of codes and what a user sees is a brief description about the website or blog. Google has put some restriction for the website owners while writing this description. The title tag has a word limit of 60 characters and description tags are restricted to 160 characters. URLs are also attached to these descriptions.

2. Types of Meta Tags

Below mentioned are 6 major types of Meta Tags:

2.1. Meta Keyword Attributes 

Attributes are the group of keywords that are related to your content. When you choose your content and then upload it on your website, your content should have a few keywords that you have mentioned on Meta description. These keywords give an indication of the content’s authentication.

Keywords tagged with the content are readable for crawler and it also considers these keywords to judge content.

2.2. Title tag

This tag is visible at the top of the browser in SERP. In most of the cases, it is the heading or name of your website or blog. The title tag gives the first impression when it comes to user experience. By seeing this, user decides whether the title tag is justifying their search that is whether or not to click on the page. This tag has a word limit of 60 characters. It should not be long and website owners should try to optimize it by using relevant and logical keywords.

2.3. Meta Description

This is a brief description of your website’s content. This gives a brief idea to the user about what the website contains. Its word limit is around 10-160 characters so that it can fit on SERP. It is basically the rank deciding factor that can’t be ignored. This description should target some unique group of keywords that are related to your content. You can also consider meta description a small sales pitch. It should be in short sentences and it can be anything about your content like important facts or why the user should click on your website.

2.4. URLs

URLs are the links attached to your website or web pages. They are also used by the crawler to index your website. Therefore, use specific keywords for your URLs because it also gives credibility to users they have reached to a correct and relevant website. Use keywords in the continuation and avoid using punctuation to give the user a correct view of your website. These URLs can also be used for PPC campaigns where the user can access your websites by clicking on these URLs.

2.5. Photo tags

When you attach some pictures with your content, the Google Crawler does not really understand it and can miss some important information that you may want to share with the user through pictures, images, graphics, etc. To solve this issue, photo tags are used while uploading photos. Here, you describe Crawler about your photo and then it accordingly puts your photo based on the relevancy.

3. Use of SEO Online Tools  

It may happen that the selection of your tags or keywords goes wrong which can hugely affect your SEO. To minimize this risk, Google offers some online tools such as Google keyword planner, Google search console, Google trends, etc. These tools have various features to improve your content and tags.

4. How Meta Tags Helps in SEO

When a search engine’s web spider finds any data on the Internet then its first task is to categorize the content and rank it after comparing and analyzing with an enormous amount of data present on that particular search engine. Meta tags show content authenticity, credibility and above all its quality. Keyword search when done with optimized Meta tags can generate commendable results. If the Metadata is attached and linked with the content in a proper format, then web spider will elevate your content’s ranking in SERP. But if these tags are copied from somewhere else and look spammy to it then Google or any other search engine can penalize the website it by banning it forever.

5. How to Write a Good Meta Description

Here are 6 effective ways to write a good meta description:

• Use simple language.
• It should be able to exactly justify what is the website about.
• It should be under a prescribed limit which is 155 characters.
• A call to action can also be included.
• The description should include important keywords.
• It should be unique and should match the content.

7. Summary

Meta Description is an important weapon to attract traffic because it is like a bait that is used to attract visitors. Only after reading it, the user decides whether or not to click on the page. But Meta Description alone cannot help in bringing users to the webpage, title tags also play a major role in increasing web traffic and it is, therefore, important to have thorough knowledge about it.

Clear with the topic? Is there anything else that you want to find out? Ask in the comment section below.