Best SEO Tips for 2023 – SEO Do’s and Don’ts

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Are you searching for the perfect guide to best SEO Tips? If yes, then you have landed on the right page because this blog contains everything you must and must not follow while doing SEO. These SEO tips will surely help you in getting a higher rank but you should remain cautious and should especially focus on the DON’TS part as that can degrade your website’s ranking and can also be banned in extreme cases.

SEO Tips- DO's And Don'ts

Why you need the best SEO Tips?

SEO was there since the very beginning of the Internet, but since then Search Engine’s Algorithms of SEO are continuously changing. In order to get your website to the top, it is important to stay updated with all the algorithms. Though Google’s exact Algorithm are hard to find, the SEO tips in this blog are surely considered by it when giving a rank to the website. Therefore, it is important to know these SEO Tips recommended by experts in order to optimize the website for better ranking and improving visibility. 

What should you do for the best SEO Practices?

Below are some Search Engine Optimization tips, which you should follow in your practices for getting good rank in search engines. These SEO Tips are often known as White Hat SEO techniques.

  • Use of analytical tools
  • Use of descriptive texts
  • Internal links
  • Use Images
  • User-friendly content
  • Mobile-friendly platform
  • Site mapping

1. Do: Use of analytical tools to test the performance

Google has helped every user by giving helping hands like Keyword Planner, Google Analytics, Google Console. All of these are analytical tools. Before starting with your content, you should definitely do some research for your keywords. Keywords that are not so often used will give you more user attention. Keywords with low difficulty score will help your website stand out from the crowd.

You should also go for other SEO tools like Google analytics. It completely covers your website from every aspect. It tells you where you are going wrong with your Google ranking, what parameters are stopping you to get your website on top of the search engine display results (SERP).

2. Do: Write appropriate Meta Tags and Texts

Google gives you freedom of 55 words to describe your website. You should write Meta texts and tags with utmost precision. Your Meta texts speak a lot about your website and help to grab user’s attention. Therefore, you should choose those 55 words wisely. Using irrelevant info will take your website down on SERP, therefore, be specific and precise. Avoid repeating keywords and use long-tailed keywords.

3. Do: Use internal links

A vital SEO technique is internal linking, which entails deftly inserting connections between pages of your website’s content. It aids in better indexation and organic ranks by assisting search engines in comprehending the organisation and hierarchy of your website. Use pertinent and keyword-rich anchor text in conjunction with links to important, high-quality pages and a logical site layout to maximise internal linking.

Link deeply within your website, swiftly replace any broken links, and give visitors’ needs priority by pointing them to pertinent and helpful material. Internal linking may improve user experience, keep visitors interested, and help your website rank higher in search engines.

4. Do: Use Images to enhance your content

Use images, pictures, graphics to improve your content’s quality. This helps in increasing the probability of improving your website’s ranking on SERP. Google does not understand images, what it understands are tags, keywords you add with the images. You can also put long-tailed keywords to describe your images.

5. Do: User-friendly content

Creating a great user experience will give your website a competitive edge over others. Try to give your readers a delightful reading experience. When users search for any specific information with certain keywords then they expect the content to be relevant and precise and if your content does not satisfy them, then it increases the bounce rate.

6. Do: Use a mobile-friendly platform

Today, more people browse through mobile phones than desktops. It is therefore important to build a website that is mobile friendly. Also, it is an important factor in getting a rank from Google. Providing a good user experience is the key and it should be given utmost importance.

7. Do: Site mapping

An essential technique for improving your website’s SEO and user experience is site mapping. Search engine bots may more effectively crawl and index your material by building a hierarchical list or visual representation of all the pages on your website. This increases the visibility of your information in search results. Site maps also assist in the logical organisation of the material on your website, facilitating user navigation and information discovery. Place the most important pages higher in the hierarchy to give them priority, and update your sitemap often to reflect any updates or new material. To increase your site’s discoverability, submit a sitemap using webmaster tools.

For bigger websites, think about employing both visual and XML sitemaps to give both users and search engines useful information. You may improve user experience overall and make it simpler for site visitors to locate what they’re searching for by developing a user-friendly site map.

Things to Avoid in your SEO Practice

Below are some SEO habits, which you should avoid. SEO experts mostly called these SEO Tips as the Black Hat SEO.

  • Copy-paste
  • Too many external links
  • Hidden texts or links
  • Sell or buy do-follow links
  • Using only texts
  • Using same headings
  • Linking to some other website

1. Don’t: Copy – paste from other websites

Google’s web spider crawls through every single data present on the Internet which means, if you copy-paste from somewhere else then Google can easily find it and there is a possibility that Google will treat it as spam and remove it from SERP.

2. Don’t: Use too many external links

Using too many external links can affect your SEO. Google has the right to penalize irrelevant outbound links by declaring them spam. If the user finds those links not useful, it can also increase the bounce rate. So it’s better to stick with limited links and specific keywords.

3. Don’t: Use hidden texts or links

This is an old strategy and is considered a black hat SEO technique. This is mostly used by hackers to hide suspicious malware and can ban your website. Google reads these contents and ranks them accordingly and it can boost your SEO for a short period but for the long run, it’s not recommendable.

4. Don’t: Sell or buy do-follow links

Many new websites owners want to attract traffic towards their website and to do that they sometimes sell or buy do-follow links. Google may take a while to detect these patterns but once it does, it can penalize your website by banning it forever.

5. Don’t: Use only texts for your content

Use of only texts in content makes it boring for the reader. That doesn’t mean to avoid using texts but try to make it creative by adding some images, graphics, and quotes to it. This will help in providing a great user experience

6. Don’t: Use the same heading for different content

Website owners use repletion of words and headings to get high SEO score but it doesn’t help the reader instead user may find it confusing and irrelevant.

7. Don’t: Link to penalize websites

Avoiding connecting to penalised websites is essential for SEO since it might harm your website’s reputation and search engine results. Websites that have broken search engine rules are penalised, which lowers their visibility and authority in search results. By linking to such websites, you might be seen as promoting or supporting their dubious tactics, which could cause search engines to penalise your website as well.

Regularly analyse your outgoing links and remove any links to penalised websites to maintain a strong SEO profile. In order to increase your website’s credibility and trustworthiness in the eyes of both search engines and people, concentrate on connecting to reliable and authoritative sites that are consistent with your content.


The above SEO tips are something you can not afford to ignore. While you should take care of the Do’s part, special attention should be given to the Don’ts part because if Google finds it out then it can penalize the website by banning it forever.

Clear with the topic? Or still, have any queries? If yes, then ask in the comment section.

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2 Responses

  1. Smith says:

    You have touched some nice SEO Tips here. Got a chance to learn some new things about a SEO. Thanks for this helpful post.

    • DataFlair Team says:

      Hi Smith,

      We are glad our readers like our Digital Marketing Tutorial. You can learn and enhance your On-page Seo techniques with our upcoming SEO tutorials.

      Also, you can refer our White Seo tutorial tips for better SEO and Black hat SEO tutorial, to save your website from penalized by Search Engines.

      Keep Learning and Keep Visiting DataFlair

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