Best SEO Tips for 2019 – SEO Do’s and Don’ts
Are you searching for the perfect guide to best SEO Tips? If yes, then you have landed on the right page because this blog contains everything you must and must not follow while doing SEO. These SEO tips will surely help you in getting a higher rank but you should remain cautious and should especially focus on the DON’TS part as that can degrade your website’s ranking and can also be banned in extreme cases.
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Why you need the best SEO Tips?
SEO was there since the very beginning of the Internet, but since then Search Engine’s Algorithms of SEO are continuously changing. In order to get your website to the top, it is important to stay updated with all the algorithms. Though Google’s exact Algorithm are hard to find, the SEO tips in this blog are surely considered by it when giving a rank to the website. Therefore, it is important to know these SEO Tips recommended by experts in order to optimize the website for better ranking and improving visibility.
What should you do for the best SEO Practices?
Below are some Search Engine Optimization tips, which you should follow in your practices for getting good rank in search engines. These SEO Tips are often known as White Hat SEO techniques.
- Use of analytical tools
- Use of descriptive texts
- Internal links
- Use Images
- User-friendly content
- Mobile-friendly platform
- Site mapping
1. Do: Use of analytical tools to test the performance
Google has helped every user by giving helping hands like Keyword Planner, Google Analytics, Google Console. All of these are analytical tools. Before starting with your content, you should definitely do some research for your keywords. Keywords that are not so often used will give you more user attention. Keywords with low difficulty score will help your website stand out from the crowd.
You should also go for other SEO tools like Google analytics. It completely covers your website from every aspect. It tells you where you are going wrong with your Google ranking, what parameters are stopping you to get your website on top of the search engine display results (SERP).
2. Do: Write appropriate Meta Tags and Texts
Google gives you freedom of 55 words to describe your website. You should write Meta texts and tags with utmost precision. Your Meta texts speak a lot about your website and help to grab user’s attention. Therefore, you should choose those 55 words wisely. Using irrelevant info will take your website down on SERP, therefore, be specific and precise. Avoid repeating keywords and use long-tailed keywords.
3. Do: Use internal links
While describing your website, make sure to attach some links that help in boosting your SEO score. Use keywords that are related to your content as links (Anchor Texts). Use limited links as Google may consider multiple links as spam.
4. Do: Use Images to enhance your content
Use images, pictures, graphics to improve your content’s quality. This helps in increasing the probability of improving your website’s ranking on SERP. Google does not understand images, what it understands are tags, keywords you add with the images. You can also put long-tailed keywords to describe your images.
5. Do: User-friendly content
Creating a great user experience will give your website a competitive edge over others. Try to give your readers a delightful reading experience. When users search for any specific information with certain keywords then they expect the content to be relevant and precise and if your content does not satisfy them, then it increases the bounce rate.
6. Do: Use a mobile-friendly platform
Today, more people browse through mobile phones than desktops. It is therefore important to build your website that is mobile friendly. Also, it is an important factor in getting a rank from Google. Providing a good user experience is the key and it should be given utmost importance.
7. Do: Site mapping
Site mapping is a very important part of SEO. Indexing your website makes it easy for Google to categorize your content as per user’s search criteria. Google neglects website that doesn’t have sitemap attached to them.
Things to Avoid in your SEO Practice
Below are some SEO habits, which you should avoid. SEO experts mostly called these SEO Tips as the Black Hat SEO.
- Too many external links
- Hidden texts or links
- Sell or buy do-follow links
- Using only texts
- Using same headings
- Linking to some other website
1. Don’t: Copy – paste from other websites
Google’s web spider crawls through every single data present on the Internet which means, if you copy-paste from somewhere else then Google can easily find it and there is a possibility that Google will treat it as spam and remove it from SERP.
2. Don’t: Use too many external links
Using too many external links can affect your SEO. Google has the right to penalize irrelevant outbound links by declaring them spam. If the user finds those links not useful, it can also increase the bounce rate. So it’s better to stick with limited links and specific keywords.
3. Don’t: Use hidden texts or links
This is an old strategy and is considered a black hat SEO technique. This is mostly used by hackers to hide suspicious malware and can ban your website. Google reads these contents and ranks them accordingly and it can boost your SEO for a short period but for the long run, it’s not recommendable.
4. Don’t: Sell or buy do-follow links
Many new websites owners want to attract traffic towards their website and to do that they sometimes sell or buy do-follow links. Google may take a while to detect these patterns but once it does, it can penalize your website by banning it forever.
5. Don’t: Use only texts for your content
Use of only texts in content makes it boring for the reader. That doesn’t mean to avoid using texts but try to make it creative by adding some images, graphics, and quotes to it. This will help in providing a great user experience
6. Don’t: Use the same heading for different content
Website owners use repletion of words and headings to get high SEO score but it doesn’t help the reader instead user may find it confusing and irrelevant.
7. Don’t: Link to penalize websites
Take full precautions while linking your content to some other website, they may have some adult content or a bad image in the eyes of Google. This can affect your website and decrease its ranking.
The above SEO tips are something you can not afford to ignore. While you should take care of the Do’s part, special attention should be given to the Don’ts part because if Google finds it out then it can penalize the website by banning it forever.
Clear with the topic? Or still, have any queries? If yes, then ask in the comment section.