Digital Marketing Strategies – How to Rank your business on Google?
If you are looking for practical, strategically sound, and ultimately effective guidance for marketing your business, you’ve come to the right place. This is our list of the top five digital marketing strategies that you must implement for reaching to the top of search results.
An astounding 86% of all American consumers commonly employ the World Wide Web to search for local businesses that meet their particular wants and needs.
Keeping you updated with latest technology trends, Join DataFlair on Telegram
5 Best Digital Marketing Strategies
Here are the strategies to consider for digital marketing of your business:
1. Google My Business
One of the most important things you can do for your business is ranking your Google My Business (GMB) listing, especially if you are trying to target local clients for your local business. Google My Business consolidates all your different Google platforms into one central place, including your Google Maps profile, your Google Currents profile, your Google reviews, and access to data on Google Insights and Google Analytics.
The average business is found in 1,009 searches per month, with 84% of these coming from discovery searches.
For example – when you search for a business on Google, you will see the paid ads listed first in the search results. After the paid ads, you will see the Google My Business listings, and after those, you will see the natural organic search results. By ranking in the top 3, you will be able to attract more significant numbers of qualified leads every day. All you have to do is optimize your profile and collect citations and reviews.
The top 3 paid advertising spots get 46% of the clicks on the page.
2. Google Ads
Every second on Google, there are more than 40,000 search queries, making it the most efficient method of advertising that will get your business before that many people. Google Ad’s goal is to deliver relevant search results to users. It has been around for a long time, and it’s competitive. Although it can be expensive, it does work very well. But if you are utilizing proper on-page SEO, it won’t be as costly.
The way it works is Google assigns a quality score to your ad, which is reliant on the Click Through Rate (CTR), the relevance, and the landing page your ad is sending traffic to. This score factors into the bid rate you need to get an ad displayed, higher scores will lower the bid cost. As a paid marketing channel, it also gives you immediate results and can scale as far as your budget allows.
Internet traffic funneled through pay-per-click advertisements bring approximately 50% more lead conversions than organic web traffic.
Must check – How to create ad campaign in Google Adwords
3. Facebook Advertising
For small to medium-sized companies, advertising on Facebook is a cost-efficient and productive way to market to the public. Facebook ads are excellent for advanced targeting, which allows you to pinpoint a particular audience. It is based on interest, sex, location, online behavior, age, and various other factors.
It’s easy to create a Facebook ad. You just need one image, a solid headline, a little descriptive copy, as well as a link. Additionally, the Facebook Ads Manager makes it reasonably easy to test and run various ad sets, permitting you to hone in on a leading formula and reach profitability without needing advanced technological expertise.
Learn to create an appealing Facebook Ad Campaign
4. Content Marketing
The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Content marketing concentrates on long-term outcomes, unlike paid advertising. The initial payoff manages to be lower, but the long-term, sustainable increase in leads, customers, and visitors can single-handedly support a business.
Content marketing includes videos, online courses, blog posts, podcasts, and many other means where people consume data. To do it right, you need quality content that is optimized for SEO and readers, relevant topics, and consistent content creation and promotion.
Why wait? Explore the essential guidelines for SEO Content Writing
5. Email Marketing
Businesses should obtain contact information for additional lead nurturing and marketing because a lot of the people who visit their site will not purchase from them initially. Email is the most powerful way to convert and interact with leads.
Businesses utilize email marketing funnels that pull people in using lead magnets. A lead magnet is something interesting you offer to your website visitors that they need in exchange for their email address. Some of the most popular lead magnets include a seat at a webinar, a free digital product download, a site membership, a free service trial, or a coupon.
Through email marketing, you’ll have the chance to spotlight your expertise and trustworthiness by providing relevant content to them through email. There are other benefits of email marketing as well:
- Global range
- Simple to segment
- Straightforward to set up and run
- Low cost
- Simple to automate
- Direct communication
- Simple to track and optimize
Email marketing continues to be one of the few marketing channels that are actually easy to do.
Rather than just pitching your products or services, your business should consider providing genuinely relevant and valuable content to your candidates and customers to help them solve their issues. To learn more about marketing strategy, refer the complete guide to demand generation.
How many of these digital marketing strategies are you implementing? Share with us in the comment section.