Link Building for SEO – Why is it Important for your Website?

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One of the important questions that arise when doing SEO is how can link building help in elevating a website’s ranking? The answer is simple, if you link your website with a top-ranked and highly optimized website having similar keywords then Google Crawler detects that and builds trust for your website and what else does one need then building trust in the eyes of Google. This blog contains a detailed explanation and best practices of link building which will also help in optimizing a great Anchor Text.

What is Link Building for SEO?

Definition of Link Building –  It is a process of getting hyperlinked (getting linked with other websites) which is done to promote your website using someone else’s website. Website’s owners who want to attract web traffic in organic search need to constantly acquire good links from reputed websites.

Link Building is a process where new websites get linked with an already existing website that is highly optimized and has a good ranking in order to achieve a higher rank. This is one of the important SEO tactics for new website owners to elevate their website’s ranking. Building links for your websites bring referral traffic to your website. It also increases the domain authority of your website.

It can also be referred to as a technique of gaining links from other websites to your own website.

Why is Link Building Important in SEO?

Link Building is a major Google Ranking Factor. Google spider crawls all over the Internet to discover new web pages and to rank them, crawler looks for quality links attached to these new web pages. These links play a vital role in deciding the ranks given to them. When crawler goes through the page’s content then it not only evaluates the page’s content but also looks for links and then performs the indexing.  

Links sticking with a particular website tells about their own website’s quality and what Google thinks of them. It means more high- quality links you add to your website, the more are your chances of getting a higher rank. 

There are mainly two reasons why link building is crucial for both users and search engines.

  • It helps in discovering a new web page
  • It helps in determining how well a website should rank for the related search query.

Links affect your SEO

But it doesn’t mean that you start buying links, instead, you should focus more on earning them. Google constantly changes its algorithm, so it’s not possible to know what factors Google finds important in evaluating your website’s ranking. But these links still can influence and upgrade your website’s ranking. However, there are some illegal means of link building, if you follow them and Google finds it out, it has the right to penalize the website by banning it forever.

How to Build Links for SEO

Link Building Steps SEO

Here are 4 steps for link building –

  • Beginning/start of Link tag

It is a starting tag that informs Google that some link is about to get attached within it. It is also an anchor tag that tells the search engine that some other link is about to follow.

  • Linking of Referral Location

This part indicates a URL to which a link is attached. This can be anything but another URL and includes the image, graphics, texts, etc. These local links will take you to some other location of a page in the form of an image, an address or a file to download providing you with some information that is relevant to the content.

  • Anchor Texts

This is a type of text/link that when clicked will take you to some other page providing relevant information related to the content. These texts are either in blue color or underlined with blue color to indicate that they are anchor text.

  • Closing of the Tag

This shows that a link has already been attached in the coding part.

Link Building Strategies for SEO

Below are some strategies for link building –

Link Building

1. Quality Content

Try to create relevant, readable, unique and high-quality content for your user so you can get links from genuine sources related to the content. The content should not deviate from the topic and should be easily understandable.

2. Promotion

This part includes promoting your website through word-of-mouth as it can influence many people to take a look at your content. Call to action helps a lot in this sense.

3. Addition of review opinion

Don’t forget to add a review column on your website because it helps in increasing your website’s authority and reliability. Most bloggers encourage readers to put their valuable comments to share their views and also ask about the feedback of a particular blog.

4. Take help from your friends and relatives

Try to take help from your friends/relatives and tell them to leave a comment on your website. Also, ask for some recommendations so that you both can take advantages from each other.  It’s a time consuming and long process and requires patience but once it is done properly, it can influence your website’s ranking in many ways.

Link Building Tips

  • Add links not only to your home page but with every other page that is added to your website. This matters a lot when it comes to the individual page’s ranking.
  • Think of pages that are getting linked with your website. Make sure those pages are trustworthy and provide high-quality content. It can surely boost your ranking.
  • Make use of keyword related tools available online to test your anchor text’s efficiency.


Building quality links is a key factor in elevating a website’s ranking and proper understanding is necessary to create quality links. Unnecessary building links that are not required can be considered a Black Hat Technique and can attract penalty from Google. Therefore, Be Cautious.

Clear with the part? If not, then post a comment below in the comment section and get your doubts solved.

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5 Responses

  1. Ankit says:

    This article was really useful, it covers some effective link building strategies.

    • DataFlair Team says:

      Thank you for your kind words on SEO Link Building tutorial. Spread the word on social media with your friends.

  2. Globasource says:

    Thanks a lot for sharing this blog. Really nice and fresh content. All the information is helpful for us.

  3. Shubham says:

    Thank you for the post on link building. It is really very important for every website to have relevant and high authority links.

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