Unavoidable SEO Terms that You Must Know

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Welcome to the second part of SEO Terms! This part is an extension of SEO Glossary part 1. It covers the remaining important SEO Terms that every person in the field of SEO should know. So, let’s start.

Most Used SEO Terms

Here is a list of important and most used SEO Terms by SEO experts, let’s have a look –

1. Keyword

When people are seeking information, goods, or services, they input words or phrases known as keywords into search engines. Keywords play a critical role in SEO (Search Engine Optimisation), as they are used to tailor website content to user search queries and raise organic search ranks. In order to boost exposure and draw in targeted visitors, SEO specialists do keyword research to find relevant and popular keywords, which are then carefully included into website content, meta tags, headers, and URLs. For a website to receive relevant traffic and efficiently reach its target audience, the appropriate keyword selection is crucial.

2. Keyword stuffing/spamming

It’s a bunch of inappropriate, irrelevant high-density keywords that are deliberately used to attract the crawler to crawl the page in order to get a higher ranking.

3. Landing page

It is the page where a visitor arrives after clicking the link that appears on SERP. This page is also known as the home page of your website. An attractive user-friendly landing page will develop an interest in the minds of the visitor and that is what every SEO professional should aim for.

4. Link Building

Link building is a long process of acquiring a link from other websites to increase SEO score. Links like do–follow and no-follow links take time to build up the reputation of your website. It helps in gaining the trust of the readers as well as the search engine and enhances the Domain Authority of your website.

5. Mirror Site

It’s a replica of a website with a different IP address. These sites mostly exist in quote engines, template-based blogs, lead generation websites, etc.

6. Organic Search   

This SEO Term refers to the natural search that is done on the SERP based on the relevant content present. These results appear when the keywords related to the content are searched. This is the exact opposite of paid search that appears on the basis of the amount you bid for your campaign.

7. Page Rank

Page rank refers to the measurement technique taken by any search engine to judge any website. The search engine gives ranking to the website as per the quality and relevancy of the content as per the user searched query. Higher the ranking means higher the popularity of that website.

8. Redirect 301

It is a status that tells the search engine that the content in the web page has moved to some other URL. The URL may exist on the same page or on a different page. This redirect is used to attract traffic towards the old web page in spite of the new web page’s existence.

9. Redirect 302

This is a redirect that is used temporarily to divert the user to some other location for the time being. People use it when their website is down for some maintenance work or is going through some updates.

10. Return on Investment(ROI)

It’s an SEO Term used to calculate the profit or loss incurred on any investment made in the promotion of your website or business.

11. Responsive Website

A website that fits into every screen irrespective of the device’s size and shape. The different font sizes, styles, loading of the page according to different devices should be taken into account when designing a website. 

12. Sock Puppet

Its online fake identity that is used for deception. It is used to hide someone’s real identity and to create different fake profiles.

13. Social Bookmark

It is a type of social media where a visitor’s bookmarks are used for public access. It is an online service which allows users to add, edit, and share bookmarks of webpages and website.

14. Splog

Splog consists of two words: SPAM and BLOG. It is a black SEO technique. It’s a spam blog that has fake content and has links that are attached to fake websites. 

15. Static Web Page

A page with no dynamic content which means you can’t change anything over there. It’s mostly a readable page with no CTA buttons.

16. Sub-domain

This SEO Term refers to a section of the domain that is available within the main domain.

Example- https://data-flair.training/ – Main Domain

https://data-flair.training/blogs/ – Sub Domain

17. Taxonomy

Taxonomy in SEO (Search Engine Optimisation) refers to the hierarchical or organised classification and organisation of material on a website. It entails developing a logical classification system that is simple to use, so that both website users and search engines can quickly find the content they are looking for.

Search engines may better grasp the relationships between pages and the context of the material with the aid of a well-defined taxonomy. By offering straightforward navigation options and pertinent content suggestions, it also improves user experience.

18. Visibility

It shows the positioning of a website on SERP. A website occupies a specific rank on any search engine based on the relevancy and quality of the content. The position at which it is found is known as the visibility of the website.


These in all 41 SEO terms are enough to get you a thorough understanding of the SEO field. Once you have learned these terms in detail, you will have to take care of SEO ranking factors because no matter how many terms you know, if you do not closely follow the factors that are responsible in getting a rank in Google, then you will not be able to optimize in an appropriate way.

Any doubts regarding any of the terms? Don’t hesitate, just ask in the comment section below.

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