Why Big Data is popular? 4 reasons I bet you never knew about

Boost your career with Free Big Data Courses!!

DataFlair has answered this question in two different ways, the short one and the detailed one. The short answer will give you a brief idea about the popularity of Big Data in today’s world and the other one will tell you the top 4 reasons behind the popularity of Big Data.

So, let’s find out the answer to why Big Data.

Short Answer –

Big Data has already taken the center stage of the IT world. It’s on everyone’s mind. All of a sudden Big Data Analytics has become popular.

Big Data is one of the biggest buzzwords around at the moment and it is taking the world by storm and will definitely impact everyone’s life. It will change our perspective towards everything.

Lemme take this article to help you demystify the major reasons behind the chart-topping popularity of Big Data and you will realize why it is the right time to learn Big Data.

“The World’s most valuable resource is no longer oil, but Data.” – The Economist

Now let’s move on towards the detailed answer to Why Big Data

Detailed Answer –

In this, we are covering the value of Big Data, the popularity of Big Data and the importance of Big Data in business.

What is the Value of Big Data in today’s world?

The value of Big Data in today’s world is growing rapidly and it can also leave the internet behind. Needless to say that Big Data has already taken the world by storm because of its countless benefits. It is helping various firms in developing cutting edge technologies that enable them to provide better customer services.

The value and importance of Big Data can’t be ignored. This is the reason DataFlair has published a detailed report behind the rise of Big Data.

value of big data

Data, if used correctly, can be a crucial factor of success or failure in any business.

Big data is a gold mine for businesses of all kinds. The data flood the world is experiencing currently is like a blessing in disguise for all the businesses around the world. They just have to harness it correctly.

Why Big Data is Popular?

As stated earlier, the Big Data market is growing exponentially and will be the same for decades to come. Big Data has conquered every realm of the world and will surely rule the IT world for the next few years. Big Data’s popularity is at its peak and it has shown no signs of slowing down yet.

According to Forbes – “The Hadoop market will reach almost $99B by 2022 at CAGR of around 42%.”

According to Peer Research: “More than 77% of organizations consider Big Data as their top priority.”

Top reasons behind the popularity of Big Data

Here are four reasons that will tell you why big data is popular worldwide :

  • Better career opportunities
  • Higher salaries
  • Adoption of big data by various companies
  • Exponential growth of the big data market

1. Better Career Opportunities

Why Big Data??? Here is the first reason that is better career opportunities. Big Data professionals are the ones in most demand in the current market.

Big Data is one of the hottest career options right now. The reason behind it is the enormous amount of data that is been generated regularly. As competition in the market is so high and as it stiffens, more and more companies are moving towards Big Data Analytics to spot new market opportunities.

Companies are hiring professionals to analyze this data to gain better insights that would further help their company to grow.

With continuous layoffs in the IT Industry, the future seems to be optimistic for new job aspirants and the existing employees as well. And that’s why it is the responsibility of the IT Professionals to upskill and add a new skill under their belt to stay alive in this ever-advancing IT world.

According to research, the reasons for these layoffs are a paradigm shift and digital transformation, due to which older technologies are becoming obsolete.

In contrast to these layoffs, IT companies are seeking Big Data Professionals. Big Data will drive top job opportunities in the coming years.

The Asian Age


Big Data will survive for the next 4-5 decades, and in contrast to the other older techs that are becoming obsolete, Big Data will survive for the rest of your IT career.

2. Higher Salaries

Why Big Data professionals get higher salaries? The gap between the growing demand and inadequate supply of Big Data professionals is the biggest reason behind the higher salaries of them.

The salary that a Big Data professional gets is astonishing. A Big Data professional gets more salary than the average salary of other professionals. Due to the scarcity of Big Data professionals, companies are paying them hefty salaries if they are technically sound and according to the current salary trends, the salary would surge exponentially.

These salary trends can solely attract students to learn Big Data.

Still not sure about switching to Big Data?

3. Adoption of Big Data by Top Companies

I’ll tell you the truth about Why Big Data is adopted by various companies? As the competition in the market is exploding, the adoption of Big Data by different organizations is also progressing rapidly.

The majority of the firms are now shifting to Big Data Analytics. Big Data is not only bound to technological fields but it is also spreading its wings across a bunch of sectors such as the education field, healthcare sector, Government sectors, manufacturing industries, etc.

In the next few years, almost every industry would be indulged in Big Data Analytics.

adaption of big data in companies

Mega companies like Google, Amazon, Uber, Accenture, IBM and many more are scouting Big Data Professionals.

“Orchestrating Big Data, Cloud and Mobility strategies leads to 53% greater growth than peers not adopting these technologies.” – Forbes

This is one of the major reasons why people are switching towards Big Data. WAIT! Do you guys know? Flipkart also uses Big Data for making more profit.

4. Exponential Growth of Big Data Market

Big Data market is predicted to grow exponentially and has shown no signs of slowing down yet. Big Data Analytics is now a top priority for numerous organizations as they see it as a potential weapon for enhancing the overall growth of their organization.

Interesting Big Data facts-

According to Wikibon, Worldwide Big Data market revenues for software and services are projected to increase from $56B in 2020 to $103B in 2027.

According to an Accenture study, 79% of enterprise executives agree that companies that do not embrace Big Data will lose their competitive position and could face extinction.

Now after knowing the value of Big Data and Why Big Data is popular get yourself acquainted with the Importance of Big Data in business.

Why Big Data is important to business?

Almost every company these days is bound to Big Data and analytics because of numerous reasons. It is helping in enhancing the overall growth of the organization. Organizations have seen amazing business results from their efforts in Big Data.

The benefits of Big Data are substantial. The benefits Big Data serves are hard to ignore and one who does might fall behind in the race. The sooner companies realize its worth, the better it is for them. Big Data and analytics are as important as anything else for them.

Big Data is not just a technology, it’s a Paradigm Shift.


This is high time for you to learn Big Data. If you are looking for an opportunity as a fresher, or want to upgrade your skills for switching your profile, Big Data is the solution to all your problems.

In this time of recession in the IT industry, you can get back to life by learning Big Data. This is the upgrade you need to nourish your career.

I hope both the short and detailed answers were helpful to you guys. If you have any questions regarding the blog, mention in the comment section, also mention which answer was more helpful to you.

Happy Learning😃

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