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Building a website is a onetime hard work but putting an effort to make it visible on SERP is altogether a different process. It requires a contentious endeavor and deep knowledge of SEO. The website is built by a developer but to elevate its ranking in SERP, an SEO expert is needed. SEO expert conceptualizes the complete makeover of your website and thinks from a different perspective to make sure it gains as much web traffic as possible. To be an expert, you should know the qualities and responsibilities that are required and this blog lists all of these in short to make it readily understandable.
1. Top Qualities of an SEO Expert
Increase in sales figure and branding totally depends on your website’s online visibility and to do that you need someone with professional knowledge to perform multiple tasks for your website. An SEO expert has a deep knowledge and understanding of all SEO related tools, methods and tactics to give a full advantage in website ranking. As we all know that SEO is not a one-time initiative, but it’s an ongoing process and requires constant efforts and patience to get the results.
2. How to Become an SEO Expert
- Prior work experience in digital marketing, content developing, social media and SEO.
- Deep knowledge of SEO methods and tactics.
- Thorough knowledge to create and update a creative website’s design and layout.
- Should be able to easily understand customer’s thoughts through impeccable communication skills.
- Should know online tools such as Google analytics, keyword planner, etc.
- Proficient in troubleshooting all bugs website’s hurdles.
3. Roles and Responsibilities of an SEO Expert
- An SEO professional should have complete knowledge of on-page and off-page optimization.
- They should be capable to work under a pre-decided budget and shouldn’t extend it.
- All titles, heading, sub-headings, contents, links, and names should be decided by an SEO expert and also the changes related to that.
- An SEO expert should make all efforts to design the website’s future marketing strategies.
- It’s their responsibility to increase the website’s ranking in SERP and get to the top.
- Google’s algorithm changes all the time, so it’s an expert’s duty to keep the website and his knowledge updated.
- It’s an expert’s responsibility to ask for users feedback regarding the website’s user experience, this helps in building credibility.
- They should monitor the website’s performance and take all the required initiative to improve the ranking.
- They should make sure that website is also mobile-friendly and loads quickly with fewer plug-ins.
- Should be able to connect the website social media platform like Facebook, Twitter, WhatsApp, etc to promote brands.
- They should make sure that the audience reaches the website and substantially the website’s traffic increases.
- It’s their responsibility to make sure that the website shouldn’t be attacked by malware and viruses.
- It’s an expert’s duty to analyze all ongoing campaigns and take corrective measures to improve them.
- They should be able to generate sales using the website.
- Should be able to generate backlinks that can enhance the website’s ranking in SERP.
4. Summary
These are some responsibilities and qualities that an SEO professional/beginner cannot ignore. Being an expert in SEO is not simple but constant efforts and hard work can make it all happen. Apart from keeping in mind these qualities, a solid grasp of Do’s and Don’ts of SEO is something you should be well-versed about but just thorough knowledge about it is not sufficient, you should take special care of these tips when doing SEO.
Mastered the qualities of an SEO expert? Or need something extra? If yes, then please ask in the comment section below.