The tagline of any company is a brief introduction to the ethics of the company. It sets the first impression of the company. It is important to know of the frequently used taglines by known and recognized companies across the world irrespective of their area of business.
This helps boost general awareness and recognize company functions and formats faster. Let us learn Taglines of famous companies.
What Makes A Great Tagline
- A promising tagline transmitting positivity regarding the conduct, service, and stature of the brand. This can be done by using bright and fresh words with a vibrant vibe.
- Emphasizes on the benefits provided by the brand apart from the general services.
- Brings out the purpose of the brand in a different and unique manner under public domain-putting it under special limelight.
- It should be brief, easy to memorize, and extremely catchy so that people are able to recall and connect with it conveniently.
- Taglines should resonate with public emotions and thought lines.
- It should be meaningful with a sensible, deep message behind it.
List of Taglines of Famous Companies
| Company and Arena | Tagline |
| Central Bank of India – Banking | Customized Banking Innovations |
| Bharat Gas – Gas service | Cook Food Serve Love |
| Business Standard – Print Media | When you’re sure |
| BSNL – Telecom | Connecting India |
| Canara Bank – Banking | Serving to grow, growing to serve |
| CNN – TV Channel | Be the first to know./The world’s news leader |
| HBO – TV Channel | Simply the best |
| Hero Motocorp – Two-wheeler maker | Hum mein hai hero./There is a hero in each one of us |
| HLL Lakme – Cosmetics | Look beautiful, feel beautiful |
| HLL Lifebuoy – Soap Bar | Making a billion Indians safe and secure |
| Honda City – Car Brand | The city just got better |
| India Today – Media | Making sense of India |
| Louis Philippe – Apparel | The upper crest |
| Lufthansa – Airline | There’s no better way to fly |
| Motorola – Telecom | Intelligence everywhere |
| Nestle – FMCG | Good food, good life |
| Nokia – Telecom | Connecting people |
| Singapore Airlines – Airline | A great way to fly |
| Wal-mart – Retail Chain | Always low prices, always |
| Yamaha – Two-wheeler maker | Change the rules |
| Visa – Finance | Enjoy life’s opportunities |
| Wipro – Diversified | Applying Thought |
| Vodafone – Telecom | How are you |
| World Bank – Development Banking | Working for a world free of poverty |
| Union Bank of India – Banking | Good people to bank with |
| Toshiba – Consumer Electronics | Leading Innovation |
| The Economic Times – Print Media | The power of knowledge |
| Tata Safari – Car Brand | Make your own road |
| Rolls Royce – Automaker | Trusted to deliver excellence |
| Raymond – Textile Maker | The complete man |
| Radio Mirchi – FM Radio | It’s hot! |
| Platinum – Fashion accessory | It’s who you are |
| Olympus – Camera | Your vision, our future |
| Nissan Motor – Automaker | Shift originality |
| NABARD – Development Banking | Revitalizing rural India through urban support |
| Microsoft – IT | Your potential, our passion |
| Mercedes – Benz – Automaker | The future of the automobile |
| LIC – Life Insurance | We know India better |
| Mathrubhumi – Print Media | The national daily Malayalam |
| Mitsubishi Motors – Automaker | Driven to thrill |
| MRF – Tyre Maker | Tyres with muscle |
| The Financial Times – Print Media | World business, newspaper |
| NTPC – Power | Powering India’s growth |
| Panasonic – Consumer Electronics | Ideas for life |
| Pantaloons – Retail Chain Store | Fresh fashion |
| Philips- Consumer Electronics | Sense and simplicity |
| Samsonite – Luggage | Because you’ve earned your wings |
| Samsung – Electronics | Everyone’s invited |
| Shoppers Stop – Retail | Shopping and beyond |
| Sony – Consumer Electronics | Like no other |
| Spicejet – Airline | Flying for everyone |
| Star Sports – TV channel | We know your game |
| Swiss Air – Airline | The world’s most refreshing airline |
| Toshiba – Consumer Electronics | Leading innovation |
| TVS – Two-wheeler maker | Break free |
| Zenith – Computer Maker | MNC quality, Indian Price |
| Yamaha – Fazer – Two Wheeler | Ignite your life |
| World Bank – Development Banking | Working for a world free of poverty |
| Westside – Apparel | Surprisingly affordable style./Fashioned to succeed |
| Videocon group – Diversified | New Improved Life |
| Volkswagen – Automaker | Drivers wanted./For the love of cars |
| Unilever – FMC | Feel good, look good and get more out of life |
| UPS – Logistics | Commerce synchronized./Deliver more |
| Tibre- Apparel | Looks formal, feels casual |
| Toyota Motor – Automaker | Moving forward |
| TATA Steel – Steel | We also make steel |
| Toyota Corolla – Car Brand | The one above |
| Toyota Innova – Car Brand | All you desire |
| TATA Indigo – Car Brand | Spoil yourself |
| Stori – Apparel | Clothes with a twist |
| Sun Microsystems – IT | The network is the computer |
| Sportstar – Print Media | The sportier tabloid |
| Skoda Auto – Automaker | Simply clever |
| Seagate – IT | We turn on ideas |
| SBI – Banking | With you – all the way |
| SAIL – Steel | There’s a little bit of SAIL in everyone’s life |
| NDTV Profit – TV Channel | News you can use |
| Polaris – IT | Live your dream |
| Onida- Electronics | Nothing but the truth |
| Paramount Airways – Airline | A world of difference |
| Maruti Swift – Car Brand | You’re the fuel |
| Maruti Udyog – Automaker | Count on us |
| Mahindra Scorpio – Car | Nothing else will do |
| LIC – Life Insurance | We know India better |
| Lenovo – Computer Hardware | New world. New thinking |
| Lanco – Infrastructure | Inspiring growth powering the nation |
| Kerala – Tourism Promotion | God’s own country |
| Karnataka – Tourism | One state many worlds |
| JK Tyre – Tyre | Total control |
| Johnny Walker – Beverages | Keep walking |
| JK Paper – Paper | Creating lasting impressions |
| ITC – Diversified | Enduring value |
| ITC – Wills Classic – Cigarette | Discover a passion |
| ITC – Wills Insignia – Cigarette | Where quality touches infinity |
| ITC – Kitchens Of India – Food | A feast for the senses |
| Indian Oil Corp – Energy | India inspired |
| IDBI – Finance | It’s a new world of opportunities |
| IBP – Petro | Pure bhi Poora bhi |
| Hyundai – Automaker | Drive your way |
| ICICI Bank – Banking Services | Safer. Simpler. Smarter |
| Idea Cellular – Telecom | An idea can change your life |
| HLL Kissan – Jam./Sauce | Taste to grow up with |
| HLL Kwality Wall’s – Ice Cream | A treat for every occasion |
| Hitachi – Consumer Electricals | Inspire the next |
| Headlines Today – TV Channel | Sharp news for sharp people |
| HDFC – Finance Company | With you right through |
| HDFC Mutual Fund – Mutual Fund | Continuing a tradition of trust |
| HDFC Standard Life – Life Insurance | Respect yourself./Sar Utha Ke Jiyo |
| Hindalco – Metal Maker | World-class quality made in India |
| Goodyear – Tyre Maker | One revolution ahead |
| Globus – Retail Chain | Fashion for a changing world |
| General Electric – Diversified | Imagination at work |
| Gati – Transport | Ahead in reach |
| Fiat – Automaker | Driven by – passion Fiat |
| FedEx – Logistics | Relax! It’s FedEx |
| FilmFare – Print Media | Romancing the stars |
| Epson – Office Equipment | Exceed your vision |
| Essar group – Diversified | A positive attitude |
| Emirates – Airline | Keep discovering |
| Diebold – ATM Maker | We won’t rest |
| DHL – Logistics | We move the world./The pulse of business |
| CSC – IT | Experience results |
| Classic Polo – Apparel | Just relax |
| CEAT – Tyre Maker | Born tough |
| Central Mall – Retail | Shop, eat, celebrate |
| Canon – Office Equipment | Delighting you always |
| Business Today – Print Media | For managing tomorrow |
| Bank Of Baroda – Banking | India’s international bank |
| Bajaj Auto – Automaker | Distinctly ahead |
| Aviva India – Life Insurance | Kal par control |
| Ashok Leyland – Automaker | Engineering your tomorrow |
| Apollo Tyres – Tyre – Maker | Unstoppable |
| Amway – FMCG | Better idea. Better life |
| Accenture – Consulting | High performance delivered |
| AajTak – TV News Channel | Sabse Tej |
| Aditya Birla Group – Diversified | Let us reach for the sun |
| Acer – Computer Hardware | Empowering people |
| Apple – IT | Think different |
| Airtel – Telecom | Express yourself |
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| Air France – Airline | Making the sky the best place on earth |
| Air Canada – Airline | A breath of fresh air |
| Bank of Rajasthan – Banking | Together we prosper |
| BILT Royal – Paper | Ideas in paper |
| BMW – Automaker | Sheer driving pleasure |
| BPL – Diversified | Believe in the best |
| Baume & Mercier – Watches | The spirit of balance |
| Asian Development Bank – Development Banking | Fighting poverty in Asia and the Pacific |
| Chevy SRC – Car Brand | Be a sport |
| Daikin- Air Conditioners | Complete silence |
| Digjam – Apparel | Dressing the world |
| LG – Diversified | Life’s good |
| Raymond Park Avenue – Apparel Brand | Belong |
| Reliance Industries – Petrochemicals | Growth is Life |
| Andhra Pradesh – Tourism Promotion | The Kohinoor of India |
| ABN AMRO Bank – Banking | Look beyond |
| Cisco Systems – IT Hardware Maker | This is the power of the network. Now |
| Cognizant Tech – IT Software | Passion for making a difference |
| Deutsche Bank – Banking | A passion to perform |
| Discovery travel and living – TV Channel | Get a life |
Conclusion
The above Companies Taglines list is must know as it boosts general knowledge and helps prepare well for competitive exams. This awareness holds great importance as it helps recognize the various formats of different countries. It helps to identify the companies via their taglines.