{"id":49107,"date":"2019-02-19T14:53:03","date_gmt":"2019-02-19T09:23:03","guid":{"rendered":"https:\/\/data-flair.training\/blogs\/?p=49107"},"modified":"2019-05-11T09:27:23","modified_gmt":"2019-05-11T03:57:23","slug":"google-keyword-planner","status":"publish","type":"post","link":"https:\/\/data-flair.training\/blogs\/google-keyword-planner\/","title":{"rendered":"How to Use Google Keyword Planner – The Perfect Guide"},"content":{"rendered":"

To attract web traffic towards your website, you need to make relations with Google. Well, that\u2019s a metaphorical statement. Google does not know who you are. So, if you want your website to rank higher in SERP<\/a> <\/strong>then all you need to do is, optimize it and to optimize it, you just can\u2019t miss working on your keyword pattern. For helping you in this there is an online tool named Google Keyword Planner. It isn’t easy\u00a0to operate this tool and so, today, we will explore this tool\u00a0in great detail so that, by the end of this tutorial, you will become a master<\/strong> in handling Google Keyword Planner.<\/span><\/p>\n

1. What is Keyword Research?<\/h2>\n

Keyword<\/span> research is one of the important parts of <\/span>On-page optimization<\/b>. It’s about selecting a bunch of keywords that suit your content and design the keyword based on it.\u00a0Keyword research should\u00a0be done\u00a0keeping in mind the user and volume type i.e. what words do users use when searching something, what is the search volume of a particular keyword, etc.<\/p>\n

\"Google<\/a><\/p>\n

It is a continuous process to identify and adopt keywords that can generate a good amount of search volume. It\u2019s a concept to get relevant keywords without incurring much\u00a0cost.<\/span><\/p>\n

2. Why Keyword Research is Important<\/span><\/h2>\n

Keyword searching and planning gives you the authority to run your marketing campaigns at a very reasonable cost.\u00a0Doing proper keyword research can boost your website\u2019s traffic.\u00a0It also gives you the freedom to do competitive research for your selected keywords- You can see what type of keywords are being\u00a0used by other\u00a0websites to\u00a0get\u00a0a higher ranking. And,\u00a0<\/span><\/span><\/span><\/span>if you are planning to focus on a small group of audience or some niche audience, then you can choose your keywords accordingly. <\/span><\/span><\/p>\n

3. What is Google Keyword Planner?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n

It\u2019s an online tool<\/strong> offered by Google to search, analyze and use different keywords that can boost your website\u2019s traffic. It helps in finding relevant and genuine keywords for your content.<\/span><\/p>\n

All you need to do is type any keyword related to your content and Google keyword planner will give you <\/span>many results that include similar keywords, their monthly and weekly search\u00a0for that <\/span>keyword. You can also add different filters like\u00a0the country or\u00a0business group,\u00a0you wish to target.<\/span><\/p>\n

4. How to Use Google Keyword Planner?<\/span><\/h2>\n