{"id":48871,"date":"2019-02-13T14:25:45","date_gmt":"2019-02-13T08:55:45","guid":{"rendered":"https:\/\/data-flair.training\/blogs\/?p=48871"},"modified":"2023-08-09T11:23:14","modified_gmt":"2023-08-09T05:53:14","slug":"google-analytics-tutorial","status":"publish","type":"post","link":"https:\/\/data-flair.training\/blogs\/google-analytics-tutorial\/","title":{"rendered":"Google Analytics Tutorial for Beginners"},"content":{"rendered":"<p><span style=\"font-weight: 400\">What is the use of optimizing a website when you don&#8217;t\u00a0know what type of traffic the website will attract? How can you optimize a website if you don&#8217;t know the visitor&#8217;s\u00a0needs, tastes, likes, etc?\u00a0There is an old saying &#8220;if you can measure it, you can improve it&#8221;. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Google took it seriously and developed a tool &#8220;Google Analytics&#8221; that measures all you need to know about a visitor visiting your website. It is a perfect tool that helps in providing valuable information that an SEO needs to know to attract traffic. This blog will provide a detailed explanation of Google Analytics tool and will cover everything you need to know about it.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">What is Google Analytics?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Google analytics is a real-time online analytical tool that is based on tracking the\u00a0website\u2019s traffic. It helps in analyzing complete information of the traffic that visits your website. So, accordingly,\u00a0you can manage your future strategies. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Your website is the nucleus of your organization and serves as a platform to judge all your <strong>online marketing<\/strong> campaigns. Google analytics gathers all information about visitors that browse your website like their age, likes and dislikes, the time they spent on your website, what did they do on your website, bounce rate,\u00a0etc.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google analytics is a <strong>cloud-based application<\/strong>. It<\/span><span style=\"font-weight: 400\">\u00a0is a web tool by Google that is used to get statistical information of the users who interact with your website.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">It has pie charts, graphs, and a scoreboard that displays all monitored data over a period of\u00a0time.<\/span><\/li>\n<li><span style=\"font-weight: 400\">This tool has many options to show results like conversions, bounce rate, time intervals on each web page, etc<\/span><\/li>\n<li><span style=\"font-weight: 400\">The\u00a0obtained\u00a0information can also be shared using the e-mail option.<\/span><\/li>\n<li><span style=\"font-weight: 400\">It can also be\u00a0<strong>interlinked<\/strong> with other <strong>Google tools such as AdWords<\/strong>, website optimizer.<\/span><\/li>\n<li><span style=\"font-weight: 400\">It is based onJavaScript platform.<\/span><\/li>\n<\/ul>\n<h3>How Google Analytics Works<\/h3>\n<p><span style=\"font-weight: 400\">Google analytics is more useful for small and medium business-based websites. It has some downsides that make it hesitant to use for more complex websites. It has a Javascript page tag through which it collects data from every browser. This page tag has a function called web bug to store all user-based information.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are different users who browse the internet to collect information and Google registers their different behaviors like age,\u00a0number\u00a0of searches for a specific keyword, visiting time, and time spent on a website.\u00a0All these can be extracted through Google analytics.<\/span><\/p>\n<h3>Why Use Google Analytics<\/h3>\n<p><span style=\"font-weight: 400\">Google Analytics collects the behavioral pattern of the users before they come to your website. It collects their buying pattern, how much time they spend on a website, their likings on the internet, age, gender, browsing the location, etc. Google analytics also shows which platform is used by the user to reach your website.\u00a0It can be any social networking websites, search engines, etc. All this\u00a0information\u00a0can\u00a0be used to\u00a0design your marketing campaigns and build strategies accordingly.<span id=\"selectionBoundary_1556183852127_15693162680624972\" class=\"rangySelectionBoundary\" style=\"line-height: 0\"><\/span><\/span><\/p>\n<h3>Google Analytics Tracking Code<\/h3>\n<p>To track user interactions and gather information for Google Analytics analysis, the Google Analytics tracking code must be placed to each page of a website. When you set up a new website tracking in your Google Analytics account, a tracking code that is specific to each Google Analytics property is produced.<\/p>\n<p>The tracking code gathers data on how visitors interact with a website, including pageviews, clicks, events, e-commerce purchases, and other actions. In order to track users&#8217; sessions and identify unique visitors, it also places cookies on users&#8217; devices.<\/p>\n<p>By including the tracking code on your website, you allow Google Analytics to gather and examine user behaviour data, which may assist you in making data-driven choices, enhancing the user experience, and improving the functionality of your website.<\/p>\n<h3>Google Analytics Dimensions and Measures<\/h3>\n<p><span style=\"font-weight: 400\">Google <strong>analytics<\/strong> measures dimensions and metrics. Dimensions\u00a0are defined as data such as measurable values about website traffic, data coming from a different location, channels used while browsing your website.\u00a0Metrics is the comparison part. It compares different attributes obtained from various dimensions. It compares values obtained from different geographical locations; browsing pattern of people belongs to different age groups,\u00a0etc.<\/span><\/p>\n<h3>Summary<\/h3>\n<p>There are many tools that Google provides- Google Analytics is one such tool. It provides valuable information that is\u00a0useful from an SEO point of view. The other tool that\u00a0you must know about is <strong>Google Search Console.<\/strong> This is an excellent\u00a0tool that helps in optimizing a website and increasing traffic. Both the tools have different set of features and are equally important when optimizing a website.<\/p>\n<p>Is there anything that\u00a0you need to know more about?\u00a0Ask in the comment section and clear your doubts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the use of optimizing a website when you don&#8217;t\u00a0know what type of traffic the website will attract? How can you optimize a website if you don&#8217;t know the visitor&#8217;s\u00a0needs, tastes, likes, etc?\u00a0There&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":55337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18204],"tags":[18775,18779,18774,18776,18777],"class_list":["post-48871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google-analytics","tag-google-analytics-guide-for-beginners","tag-google-analytics-tutorial","tag-google-analytics-working","tag-why-use-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics Tutorial for Beginners - DataFlair<\/title>\n<meta name=\"description\" content=\"This Google Analytics Tutorial will guide the beginners to use Google Analytics and covers working, important dimensions and metrics of it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/data-flair.training\/blogs\/google-analytics-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Tutorial for Beginners - 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