{"id":48687,"date":"2019-02-10T13:39:50","date_gmt":"2019-02-10T08:09:50","guid":{"rendered":"https:\/\/data-flair.training\/blogs\/?p=48687"},"modified":"2019-05-11T09:28:46","modified_gmt":"2019-05-11T03:58:46","slug":"google-adwords","status":"publish","type":"post","link":"https:\/\/data-flair.training\/blogs\/google-adwords\/","title":{"rendered":"How to use Google AdWords – Create Your Ad Campaign"},"content":{"rendered":"

Have you ever wondered how Google makes money through advertisements!<\/em> Well, advertisements are a major aspect of promoting the business. Doing it on the Internet is a wonderful thought. Lakhs of websites are\u00a0created every single day on the internet but because of low SEO ranking, they fail to appear in search engine page results(SERP)<\/strong> and that is where Google AdWords comes into the frame. Google AdWords\u00a0is a\u00a0tool provided by Google that helps you in optimizing SEO. It is an easy to access tool which is free and provides a lot\u00a0of features.<\/span><\/span><\/p>\n

1. What is Google AdWords?<\/span><\/h2>\n

Definition –<\/strong><\/em> Google AdWords is an advertising platform provided by Google on pay per click (PPC)<\/strong> basis. The website is shown on the search engine result page (SERP) and when these advertisements are clicked or viewed, Google deducts the bidding amount<\/strong> paid by you.<\/span><\/p>\n

So, basically, you can judge the number of clicks on your advertisement. It depends on your keyword selection<\/strong><\/a>. If those keywords are\u00a0really\u00a0popular then the bidding amount will definitely go high but if the keywords are rarely used by the users then it costs much lower.<\/span><\/p>\n

\"Google<\/a><\/p>\n

PPC or Pay-Per-Click Definition –\u00a0<\/strong><\/em>Pay per click (PPC) is a payment method which means you pay when someone clicks on your advertisement. It\u2019s a Google platform where the bidding amount is calculated by Google algorithms.<\/span><\/strong><\/p>\n

Pay per click (PPC)<\/b> ads are different from results that appear from any keywords. It generally\u00a0appears on the top or side of the search engine result page (SERP). It totally depends on the marketing budget of any organization.<\/span><\/p>\n

2. How Does Google AdWords Work?<\/h2>\n

Google AdWords is a platform for advertising websites (products or services) by paying Google in terms of monetary value depending on the currency of your country. What happens is – when someone searches for any information with any specific keywords and you have already paid Google to promote your website with some bunch of keywords then Google will show your website on the search engine result page (SERP) and when the user clicks on your website Google charges money paid by you in advance. So it all depends on your advertising budget and the number of user clicks on your website.<\/span><\/p>\n

Example<\/b>– Mr. Manish who has recently launched an e-commerce website on Google is not getting enough customers online. So he decided to\u00a0put some advertisements to attract some traffic towards his website and therefore, he paid some money and put a bid on Google AdWords to know his CPC (cost per click). N<\/strong>ow, his website\u2019s advertisements will be shown on SERP with some specific keywords and when users will click on that advertisement, Google will deduct the bidding amount and it will continue till the advertising budget gets exhausted with the number of clicks on it.<\/span><\/p>\n

3. What are Google Ads?<\/h2>\n

Google shows your advertisements in a specific format in the search result on google.com. The advertisement contains text that shows the name of your website, a URL that will direct the user to your website and a descriptive text that gives a brief about your website. You can decide where you want to make an\u00a0appearance of your advertisement on Google that\u00a0is on the topmost page in Google or\u00a02<\/span>nd<\/span> -3<\/span>rd<\/span> page on Google\u2019s SERP<\/strong>. The more you pay, the more\u00a0Google will show your advertisement on the first page on SERP.<\/span><\/p>\n

Types of Ads in Google AdWords<\/span><\/h3>\n

\"Types<\/a><\/p>\n

Below are the types of\u00a0ads in Google AdWords –<\/p>\n