{"id":48656,"date":"2019-02-08T13:01:42","date_gmt":"2019-02-08T07:31:42","guid":{"rendered":"https:\/\/data-flair.training\/blogs\/?p=48656"},"modified":"2023-08-09T11:37:42","modified_gmt":"2023-08-09T06:07:42","slug":"seo-glossary","status":"publish","type":"post","link":"https:\/\/data-flair.training\/blogs\/seo-glossary\/","title":{"rendered":"SEO Glossary – 23 Powerful Terms You Must Know"},"content":{"rendered":"

SEO as a field is\u00a0very\u00a0vast, knowing all the terms related to it is a hefty task, therefore, this SEO Glossary tutorial aims at providing you with the terms that are specially shortlisted\u00a0to make you thorough with the concept SEO. This tutorial has two parts. Both the parts are equally important and will cover each and\u00a0every term that\u00a0you must know when doing SEO. So, understanding in depth will make it easier for you to relate to the concepts well.<\/p>\n

<\/span>Why should know these SEO Terms?<\/span><\/h3>\n

SEO is one of the major factors in pushing your website to the top in SERP. Therefore, the more you will know about SEO glossary, the higher will your chances be in becoming a master in SEO. Familiarity with the concepts will make it easy for you to apply and relate to your website or webpage.<\/span><\/p>\n

Also, i<\/span>f you get stuck anywhere or your website gets attacked by malware, hackers then these commonly used SEO terminologies can help you in getting rid of them.<\/span><\/p>\n

SEO Glossary<\/h3>\n

Below mentioned in this SEO Glossary Tutorial are 23 important SEO terms that\u00a0you should when doing SEO. All carry equal importance from SEO point of view.<\/p>\n

1. Affiliate <\/span><\/h4>\n

An “affiliate” in the context of SEO is a person or business that advertises and markets goods or services of another business (the merchant or advertiser) in return for a commission on sales or other predetermined activities. Affiliates often employ a variety of online marketing strategies to direct people to the merchant’s website or landing pages, including content marketing, social media promotion, email marketing, and paid advertising.<\/p>\n

In the affiliate marketing business model, affiliates get paid a commission when their traffic referrals result in a sale, sign-up, or other desired activity. The affiliate programme established by the retailer specifies the commission schedule and conditions.<\/p>\n

2. Anchor Texts<\/span><\/h4>\n

Anchor texts will take you to the home page of a particular website. It is a type of\u00a0<\/span>hyperlink<\/b> that is underlined but that is not mandatory. People usually add relevant keywords as their anchor texts and this also helps in indexing your website.<\/span><\/p>\n

3. ALT tag<\/span><\/h4>\n

Since the search engines do not understand images, it is necessary to\u00a0add some description regarding the pages in order\u00a0to make it understand\u00a0the context of the image\u00a0and that is\u00a0known as tags. The crawler indexes your image only if the image has some tags attached to it.<\/span><\/p>\n

4. Algorithm <\/span><\/h4>\n

An algorithm is a collection of rules and computations that search engines employ to evaluate the relevancy and positioning of web pages in search results. This word is used in the context of SEO (Search Engine Optimisation). As a consequence of processing and evaluating billions of online pages, search engines like Google, Bing, and Yahoo offer consumers with the most pertinent and reliable results depending on their search queries.<\/p>\n

5.\u00a0Authority<\/span><\/h4>\n

“Authority” in the context of SEO (Search Engine Optimisation) refers to the perception of the reliability, dependability, and subject-matter knowledge of a website or web page in a certain field or business. Search engines, such as Google, take authority into account when deciding which pages to show in search results for particular searches.<\/p>\n

6. Black Hat<\/span><\/h4>\n

This is a very important term in SEO. Black hat SEO is the SEO optimization techniques that\u00a0are used to increase the website’s ranking against the guidelines of any search engine. These techniques can build up your rank\u00a0temporarily but are not useful in the long run and can cause a penalty if detected by search engine\u2019s algorithm<\/strong>.<\/span><\/p>\n

7. Bounce rate <\/span><\/h4>\n

Bounce rate is the term that is used for the visitors who visit the website\u2019s one page and leaves the website without visiting another page. This increases or decreases per the liking of the visitor. One content can be important for some visitors at the same time that content may be of no use for some other visitors. This is an indirect ranking factor.<\/span><\/p>\n

8. Broken Links <\/span><\/h4>\n

Broken links refer to error 404. It says “website not found.” This occurs when there is an improper URL entered by the website owner or the website owner has removed the webpage containing that link.<\/span><\/p>\n

9. Click Through Rate (CTR)<\/span><\/h4>\n

It provides information about the percentage of people who have clicked on your ad after seeing it. Its percentage Calculation formula is: the total number of organic clicks divided with the\u00a0total number of impressions then multiplying it with 100.<\/span><\/p>\n

10. Cloaking<\/span><\/h4>\n

This SEO term refers to a black hat SEO technique in which the content provided to the user to read\u00a0and that submitted to the search engine\u2019s crawler are different.\u00a0It is done to sway the search\u00a0engine to give\u00a0a higher rank.<\/span><\/p>\n

11. Conversion<\/span><\/h4>\n

Achieving a measurable goal in the website such as online sales, sign-ups,\u00a0etc is known as conversion.<\/span><\/p>\n

12.\u00a0Conversion rate<\/span><\/h4>\n

This is the rate at which the website gets desired action from its users. This is calculated as dividing the total number of traffic conversion with traffic gained and multiplying it with 100.<\/span><\/p>\n

13. Crawler<\/span><\/h4>\n

It\u2019s an automated robotic program that visits your website in order\u00a0to rank \/index it. It is also known as spider. It crawls all over your website and judges your content, links, tags, etc to check its <\/span>authenticity<\/b> and to <\/span>give rank accordingly<\/span><\/p>\n

14. Feed<\/span><\/h4>\n

It is the content which a customer gets through websites or through different programs like a news aggregator.<\/span><\/p>\n

15. Gateway pages<\/span><\/h4>\n

They are the web pages that are\u00a0created to\u00a0attract web traffic and will take you to another web page from one web page.<\/span><\/p>\n

Example-<\/strong> bank payment gateways.<\/span><\/p>\n

16. Google Analytics <\/span><\/h4>\n

It is one of Google\u2019s online tools that helps in analyzing user behavior, acquisition rate, content reliability, and provides many more features that are\u00a0helpful from an SEO point of view.<\/span><\/p>\n

17. Google Ad Words<\/span><\/h4>\n

It is a free online tool provided\u00a0by Google which helps in creating, posting and tracking ad campaigns for your website.<\/span><\/p>\n

18. Google Search Console <\/span><\/h4>\n

Google Search Console<\/strong> is also Google\u2019s online tool that has some amazing features like monitoring websites, indexing errors, broken links,\u00a0etc. It is a complete guide to build and rank a website.<\/span><\/p>\n

19. Google trends<\/span><\/h4>\n

This is a tool that helps in finding out the topics that\u00a0are in trend\u00a0currently. It also has a feature of comparing different keywords that are\u00a0used in different locations.<\/span><\/span><\/span><\/span><\/p>\n

20. Hub<\/span><\/h4>\n

A web page with high-quality content is related to other pages through external links.<\/span><\/p>\n

21. Hyperlink <\/span><\/h4>\n

Hyperlinks<\/strong> are basically\u00a0links that take you from one page of the website to another page of the same or different website or web pages. Hyperlinks are either\u00a0inbound or outbound. Internal hyperlinks are presents in the different pages of the same website.<\/span><\/p>\n

22. Impression<\/span><\/h4>\n

It\u2019s an event that occurs when a visitor visits one webpage at a time about whether the user liked the page, helpfulness of the page, etc.<\/span><\/p>\n

23. Index<\/span><\/h4>\n

It\u2019s a database that is used by different\u00a0search engines<\/strong> to rank websites keeping in mind the algorithms of a particular search engine.\u00a0<\/span><\/p>\n

Summary<\/h3>\n

This is not the end of the SEO Glossary tutorial. These 23 terms are important but the next 25 SEO\u00a0Terms<\/strong> are also must know terms that an SEO expert should have knowledge about. These all SEO terms combined covers the whole of SEO and gives a solid understanding of the field. Familiarity will all these terms can solve most of the problems, if any, that arise when doing SEO.<\/p>\n

Clear with the SEO Glossary Tutorial? if you have something to ask regarding the terms, then comment below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SEO as a field is\u00a0very\u00a0vast, knowing all the terms related to it is a hefty task, therefore, this SEO Glossary tutorial aims at providing you with the terms that are specially shortlisted\u00a0to make you...<\/p>\n","protected":false},"author":6,"featured_media":55901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18204],"tags":[18217,18738,18739],"class_list":["post-48656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-glossary","tag-seo-terminologies","tag-top-seo-terms"],"yoast_head":"\nSEO Glossary – 23 Powerful Terms You Must Know - DataFlair<\/title>\n<meta name=\"description\" content=\"Important SEO Glossary used by most of the SEO experts. 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