{"id":46618,"date":"2019-01-05T11:00:14","date_gmt":"2019-01-05T05:30:14","guid":{"rendered":"https:\/\/data-flair.training\/blogs\/?p=46618"},"modified":"2019-05-11T09:29:00","modified_gmt":"2019-05-11T03:59:00","slug":"what-is-digital-marketing","status":"publish","type":"post","link":"https:\/\/data-flair.training\/blogs\/what-is-digital-marketing\/","title":{"rendered":"What is Digital Marketing? Everything you need to know about it"},"content":{"rendered":"<p>Digital Marketing &#8211; The name itself has the meaning: <em>Marketing the products and services on digital platforms<\/em>. Because of the ever-expanding digital age, this field has become immensely popular in the ways you can&#8217;t imagine. Today, we will see:<\/p>\n<ul>\n<li>A brief introduction to Digital Marketing<\/li>\n<li>What is Digital Marketing?<\/li>\n<li>Why and Who can do digital or online marketing?<\/li>\n<li>What are its prerequisites?<\/li>\n<li>What are the benefits of digital marketing?<\/li>\n<li>Components of digital marketing.<\/li>\n<li>Tools of digital marketing<\/li>\n<li>Traditional marketing vs digital marketing.<\/li>\n<\/ul>\n<h2>1. What is Digital Marketing?<\/h2>\n<p><span style=\"font-weight: 400\">Digital marketing is a combination of two words i.e. digital and marketing.\u00a0In simple words, <strong>Digital<\/strong> means anything that\u00a0you can see or hear from an electronics device such as TV, mobile phone, radio.\u00a0<strong>M<\/strong><\/span><span style=\"font-weight: 400\"><strong>arketing<\/strong> means to understand the needs of the consumer and provide the products or services accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Digital Marketing is done in order\u00a0to reach a targeted audience to analyze their demands, to promote product and services and to create brand awareness using different digital platforms present online. It is mainly done on the Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Example &#8211;<\/strong> Sending an E-mail for the marketing various food offers like the ones which Zomato, Swiggy normally do.<\/span><\/p>\n<p><a href=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Digital-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54643 size-full\" src=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Digital-Marketing.jpg\" alt=\"Types of Digital Marketing SEO\" width=\"802\" height=\"420\" srcset=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Digital-Marketing.jpg 802w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Digital-Marketing-150x79.jpg 150w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Digital-Marketing-300x157.jpg 300w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Digital-Marketing-768x402.jpg 768w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Digital-Marketing-520x272.jpg 520w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/a><\/p>\n<h2>2. Why Digital Marketing?<\/h2>\n<p><span style=\"font-weight: 400\">Marketing can also be done using conventional methods such as TV advertisements, billboards, visiting cards, hoardings. But these methods need huge investment, are not so cost-effective, and it\u2019s very difficult to analyze the return on investment(ROI) on them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Therefore, marketers have found new ways to connect with the audience using the Internet. Nowadays marketers use digital platforms (Search Engines &amp; Social Media Websites) such as LinkedIn, Twitter, Facebook, Whatsapp, Google, Yahoo, Bing to gain access to promote brands at a very low cost.<\/span><\/p>\n<p><strong>New in Digital Marketing?<\/strong> <a href=\"https:\/\/data-flair.training\/blogs\/white-hat-seo\/\"><strong>You must learn about White Hat SEO techniques<\/strong><\/a><\/p>\n<h2>3. Who can do Digital Marketing?<\/h2>\n<p><span style=\"font-weight: 400\">Anyone in any field can use Digital Marketing. Most of the people implement it to create awareness. Students who are determined can also use it to earn money out of their college or school life. Business professionals can use it to run any campaign for their products. Entrepreneurs to share their business ideas and to ask for funding, marketing professionals to do a survey or to increase the <a href=\"https:\/\/data-flair.training\/blogs\/seo-ranking-factors\/\">website\u2019s ranking.<\/a><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">It is complicated.<\/span><\/li>\n<li><span style=\"font-weight: 400\">It\u2019s a vast subject, it is not only about product and services but more than that.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Unlike marketing it does not generates direct sales.<\/span><\/li>\n<li><span style=\"font-weight: 400\">You should have a proper understanding of the basic concepts used in digital marketing.<\/span><\/li>\n<li>In-depth knowledge of the subject requires hard work and patience.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-SEO.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54637 size-full aligncenter\" src=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-SEO.jpg\" alt=\"Process of digital marketing SEO\" width=\"802\" height=\"420\" srcset=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-SEO.jpg 802w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-SEO-150x79.jpg 150w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-SEO-300x157.jpg 300w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-SEO-768x402.jpg 768w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-SEO-520x272.jpg 520w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/a><\/p>\n<h2>4. Traditional Marketing vs Digital Marketing<\/h2>\n<p><span style=\"font-weight: 400\">Since traditional marketing is not a new concept similarly, digital marketing was also there since the beginning of the internet but they differ from each other.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Online\/digital marketing is done using electronic gadgets such as mobile, desktops in different platforms like Google, Facebook, LinkedIn, Twitter, WhatsApp,\u00a0etc, whereas traditional marketing revolves around TVs, newspaper, radio, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400\">You can select your target audience in digital marketing at a very economical price, which is not possible with traditional marketing.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Digital Marketing provides a better user experience as compared to traditional marketing.<\/span><\/li>\n<\/ul>\n<h2>5. Important Digital Marketing Terms<\/h2>\n<ul>\n<li><b>PPC<\/b><span style=\"font-weight: 400\">&#8211;\u00a0 Pay per click, we use this term for paid advertisements.<\/span><\/li>\n<li><b>CTR-<\/b><span style=\"font-weight: 400\">\u00a0 Click through rate, this term issues to know the percentage of clicks at a link.<\/span><\/li>\n<li><b>SEO<\/b><span style=\"font-weight: 400\">&#8211;\u00a0 Search engine optimization, we use this term to improve the\u00a0website\u2019s ranking.<\/span><\/li>\n<li><b>SMM<\/b><span style=\"font-weight: 400\">&#8211; Social media marketing, we use this term for marketing on platforms like facebook, twitter, LinkedIn, etc.<\/span><\/li>\n<li><b>SEM<\/b><span style=\"font-weight: 400\">&#8211;\u00a0 Search engine marketing, this term revolves around search engines like Google, Bing, etc<\/span><\/li>\n<li><b>SERP<\/b><span style=\"font-weight: 400\">&#8211; <strong><a href=\"https:\/\/data-flair.training\/blogs\/what-is-serp\/\">Search engine result page<\/a>, <\/strong>pages that display on any search engine\u2019s list with a specific keyword<\/span><\/li>\n<\/ul>\n<h2>6. Components of Digital Marketing<\/h2>\n<h4>6.1. Search Engine Optimization (SEO<span style=\"font-weight: 400\">)<\/span><\/h4>\n<p><span style=\"font-weight: 400\"><strong><a href=\"https:\/\/data-flair.training\/blogs\/seo-tutorial\/\">SEO<\/a> (Search Engine Optimization)<\/strong> is a process to change and modify the website\u2019s content\/data to improve the website\u2019s ranking in Search Engine.<\/span><\/p>\n<h4>6.2. Pay Per Click (PPC)<span style=\"font-weight: 400\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400\">It\u2019s a practice to attract online traffic towards their website by paying some amount of money to advertisement publisher (search engine).<\/span><\/p>\n<h4>6.3. E-mail Marketing<\/h4>\n<p><span style=\"font-weight: 400\">It\u2019s a simple and direct technique of digital marketing to reach end customers by sending them an email containing some valuable information.<\/span><\/p>\n<h4>6.4. Affiliate Marketing<\/h4>\n<p><span style=\"font-weight: 400\">In this type of\u00a0digital marketing, the promoter pays commission to affiliate marketers to promote their brands on different platforms.<\/span><\/p>\n<h4>6.5. Content Marketing<\/h4>\n<p><span style=\"font-weight: 400\">Contents like text, videos, graphics, images, etc are used to connect with the targeted audiences to communicate with them.<\/span><\/p>\n<h2>7. Advantages of Digital Marketing<\/h2>\n<ul>\n<li><span style=\"font-weight: 400\">It is easy to measure and provides better feedback.<\/span><\/li>\n<li><span style=\"font-weight: 400\">It gives a smooth construction experience.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Also, it is very cost effective and economical as compared to traditional marketing.<\/span><\/li>\n<li><span style=\"font-weight: 400\">It provides flexibility.<\/span><\/li>\n<li><span style=\"font-weight: 400\">It helps in connecting with a larger group of audience.<\/span><\/li>\n<\/ul>\n<h2>8. What is Social Media Marketing?<\/h2>\n<p><span style=\"font-weight: 400\"><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketing\">Social media marketing<\/a><\/strong> is an easy, familiar and friendly way of digital marketing. Now every social media website has its own specific ideology for promotion and audience interaction. For example, in Instagram and Pinterest, one can put images of a food recipe and promote their restaurant or cookery show.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook also has its own specific product called &#8216;facebook businesses&#8217;. So, the Facebook business allows you to run a business campaign, sell products online, extract personal information, create brand awareness, brand recall at a very economical price. Many business organizations use this platform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Twitter allows you to share a text message of 280 characters with images and videos. Similarly, business professionals use LinkedIn to share their business ideas, work experience, job openings, etc.<\/span><\/p>\n<h2>9. What are the Best Digital Marketing Tools?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54641 size-full\" src=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-Tools.png\" alt=\"Digital Marketing tools SEO\" width=\"700\" height=\"385\" srcset=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-Tools.png 700w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-Tools-150x83.png 150w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-Tools-300x165.png 300w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/Digital-Marketing-Tools-520x286.png 520w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>9.1\u00a0Wyng<\/h4>\n<p><span style=\"font-weight: 400\">It\u2019s an online marketing platform which provides options like hashtag campaigns, quizzes, contests, etc. It\u2019s also an analytical tool which calculates performance through different campaigns.<\/span><\/p>\n<h4>9.2\u00a0Woobox<\/h4>\n<p><span style=\"font-weight: 400\">It\u2019s a tool which performs similar to Wyng and is based on social engagement programs using contents. Instagram contests are of them.<\/span><\/p>\n<h4>9.3 Facebook Business<\/h4>\n<p><span style=\"font-weight: 400\">It is a part of Facebook which emphases on creating different campaigns namely sales campaign, awareness campaign, lead generation campaign\u00a0etc.<\/span><\/p>\n<h4>9.4 MailChimp<\/h4>\n<p><span style=\"font-weight: 400\">I<\/span><span style=\"font-weight: 400\">t\u2019s a very\u00a0common platform which we use for e-mail marketing. It helps in sending bulk e-mails.<\/span><\/p>\n<h4>9.5 Canva<\/h4>\n<p>It&#8217;s<span style=\"font-weight: 400\"> a website which acts as a photo editor. It has a huge collection of photographs that can be made in collage in so many ways.<\/span><\/p>\n<h4>9.6 Google analytics<\/h4>\n<p><span style=\"font-weight: 400\">It\u2019s a commonly used search engine analytical tool which helps the user to measure current performances going on in a website.<\/span><\/p>\n<h4>9.7 Word press<\/h4>\n<p><span style=\"font-weight: 400\">It\u2019s a free website building tool. It\u2019s user-friendly and easy to use. \u00a0<\/span><\/p>\n<h2>10. Summary<\/h2>\n<p><span style=\"font-weight: 400\">In today\u2019s world, technology lies in everybody\u2019s fingertip so it has become trouble-free and hassle less to get access to digital platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Digital marketing has provided several options to increase business and job opportunities. It is also cost effective and economical as compared to old and traditional ways of marketing.\u00a0It not only allows the user to connect with different people around the world but also provide a path to cater to one&#8217;s business. The world\u00a0is becoming digital and so is everyone therefore; it is important to master yourself in this field to keep up the pace with the digital world.<br \/>\n<\/span><\/p>\n<p>Still, if you have any query regarding Digital marketing, ask in the comment&#8217;s tab below.<span hidden class=\"__iawmlf-post-loop-links\" data-iawmlf-links=\"[{&quot;id&quot;:1694,&quot;href&quot;:&quot;https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Social_media_marketing&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20251010070628\\\/https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Social_media_marketing&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-12-09 17:27:18&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-15 17:38:17&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-18 23:27:20&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-24 07:39:18&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-31 05:59:47&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-12 08:16:14&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-20 05:17:31&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-31 01:45:42&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-05 20:47:44&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-10 03:45:15&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-16 05:12:44&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-25 02:37:29&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-28 13:47:05&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-03 19:03:40&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-09 14:00:23&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-14 05:06:20&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-18 03:41:35&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-21 20:33:50&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-25 13:18:54&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-01 03:16:40&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-04 10:32:05&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-09 19:22:35&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-16 12:25:36&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-21 08:15:40&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-28 06:03:44&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-05 06:27:01&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-08 13:45:40&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-12 09:34:55&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-16 10:59:10&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-20 05:54:48&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-23 10:36:24&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-26 16:51:30&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-31 20:21:30&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-06-07 07:53:11&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-06-10 11:09:05&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-06-15 06:58:57&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-06-19 02:02:39&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-06-23 05:37:35&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-06-27 11:47:24&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-07-01 13:04:04&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-07-01 13:04:04&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing &#8211; The name itself has the meaning: Marketing the products and services on digital platforms. Because of the ever-expanding digital age, this field has become immensely popular in the ways you can&#8217;t&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":54643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18204],"tags":[18271,19545,18280,18272,18270],"class_list":["post-46618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-digital-marketing-introduction","tag-digital-marketing-seo","tag-digital-marketing-terms","tag-digital-marketing-tutorial","tag-what-is-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Digital Marketing? Everything you need to know about it - DataFlair<\/title>\n<meta name=\"description\" content=\"Learn what is digital marketing, its process, tools, important terms &amp; types. 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