{"id":46485,"date":"2019-01-02T11:07:51","date_gmt":"2019-01-02T05:37:51","guid":{"rendered":"https:\/\/data-flair.training\/blogs\/?p=46485"},"modified":"2019-05-11T09:25:50","modified_gmt":"2019-05-11T03:55:50","slug":"seo-tutorial","status":"publish","type":"post","link":"https:\/\/data-flair.training\/blogs\/seo-tutorial\/","title":{"rendered":"SEO Tutorial for Beginners &#8211; An Easy to Refer Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Have you ever wondered how the\u00a0<\/span><span style=\"font-weight: 400\">websites manage to\u00a0stay on the first page of search engines and rest of them shift to 2<\/span><span style=\"font-weight: 400\">nd<\/span><span style=\"font-weight: 400\">, 3rd, or 4<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> page? This is because of Search Engine Optimization. Now, what is Search Engine Optimization?<\/span><\/p>\n<p><em><strong>Search Engine Optimization\u00a0(SEO) refers to improving and optimizing the website\u2019s structure to attract the maximum number of traffic.<\/strong><\/em><\/p>\n<p>The big question that arises is how to do SEO? The answer to the question lies in the quote below-<\/p>\n<p>\u201cGoogle only loves you when everyone else loves you first.\u201d\u2013\u00a0Wendy Piersall<\/p>\n<p>This means that to get a good ranking from the search engine\u00a0(Google) you should first aim to make your visitors happy because if visitors are happy and satisfied, Google will automatically rank your website higher and better. The purpose of every search engine optimizer should be to get the website to the top on <strong><a href=\"https:\/\/data-flair.training\/blogs\/what-is-serp\/\">SERP<\/a><\/strong> and this SEO tutorial is a perfect guide that provides you with every little detail related to SEO, you can refer to when optimizing\u00a0a website.<span id=\"selectionBoundary_1557226524190_014566173752390776\" class=\"rangySelectionBoundary\" style=\"line-height: 0;display: none\"><\/span><\/p>\n<h2>1. What is SEO?<\/h2>\n<p><span style=\"font-weight: 400\">SEO (Search Engine Optimization) is a <\/span><b>mechanism of spreading values to your website in the expression of contents, links, and images, keywords which\u00a0are\u00a0unpaid\u00a0in order\u00a0to attract traffic and to rank your website at the topmost page of any search engine<\/b><span style=\"font-weight: 400\">. This un-paid optimization provides a great user experience.<\/span><\/p>\n<p><b>Example\u00a0<\/b><span style=\"font-weight: 400\"><strong>&#8211;<\/strong> Mr. Manish, who has just launched a website for an event management company needs to put some incredible content (contents, images, and graphics) that should be different from other event management websites and should be user-friendly\u00a0in order\u00a0to rank his website on the top of the search engine results page. Whatever he will do to make his website different from the rest will be considered as Search engine optimization.<\/span><a href=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Tutorial.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55946 size-full\" src=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Tutorial.png\" alt=\"SEO Tutorial For Beginners\" width=\"960\" height=\"504\" srcset=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Tutorial.png 960w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Tutorial-150x79.png 150w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Tutorial-300x158.png 300w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Tutorial-768x403.png 768w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2019\/01\/SEO-Tutorial-520x273.png 520w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400\">2. Prerequisites for SEO<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400\">To do SEO, you should\u00a0have a website and access to its control panel.<\/span><\/li>\n<li><span style=\"font-weight: 400\">The website should contain relevant contents including images, quality information, readable fonts, and clear background.<\/span><\/li>\n<li><span style=\"font-weight: 400\">The website should be easy to access and to navigate.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Tools we use for Search Engine Optimization i.e. Google webmaster, keyword planner, etc.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">3. SEO Glossary<\/span><\/h2>\n<ul>\n<li><b>SEO<\/b><span style=\"font-weight: 400\">&#8211; Search engine optimization.<\/span><\/li>\n<li><b>SERP<\/b><span style=\"font-weight: 400\">&#8211; It stands for search engine results page. The page that contains relevant information about the searched keywords.<\/span><\/li>\n<li><b>Spider<\/b><span style=\"font-weight: 400\">&#8211; It\u2019s a program that crawls to every single data present on the internet to give it a ranking.<\/span><\/li>\n<li><b>Meta tag<\/b><span style=\"font-weight: 400\">&#8211; These are the tags provided on the heading section of every website that describes the content\u00a0in short.<\/span><\/li>\n<li><b>CTR<\/b><span style=\"font-weight: 400\">&#8211; Clicks through rate (percentage of clicks on a link).<span id=\"selectionBoundary_1557143900625_7260089203851434\" class=\"rangySelectionBoundary\" style=\"line-height: 0;display: none\"><\/span><span id=\"selectionBoundary_1557143900637_6903097481509444\" class=\"rangySelectionBoundary\" style=\"line-height: 0;display: none\"><\/span><\/span><\/li>\n<\/ul>\n<p>We discussed the basics of SEO above, lets now learn guidelines to be followed in this SEO Tutorial<\/p>\n<h2><span style=\"font-weight: 400\">5. Latest SEO Guidelines<\/span><\/h2>\n<p><span style=\"font-weight: 400\">To do SEO, you should\u00a0know its components that are\u00a0essential to follow. These factors can majorly affect your website\u2019s ranking. In this SEO Tutorial, we are providing you the search engine optimization guidelines followed by the SEO expert &#8211;\u00a0<\/span><\/p>\n<h4>5.1 You should prefer a user-friendly them<span style=\"font-weight: 400\">e\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400\">To create your website, the overall construction of your website should be easy and understandable. If the user finds it confusing, they will immediately bounce from your website regardless of how good your content thus, increasing the bounce rate.<\/span><\/p>\n<h4>5.2 Website should be compatible with mobile platforms<\/h4>\n<p><span style=\"font-weight: 400\">Nowadays, maximum users browse through mobile phones and if your website is not mobile compatible, and\u00a0it is not easily viewable on the mobile screen, then you may lose a potential client.<\/span><\/p>\n<h4>5.4 Website\u2019s loading speed<\/h4>\n<p><span style=\"font-weight: 400\">If any website takes a\u00a0long time in loading, then you must work on your plug-ins or content quality or picture resolution. Taking more time can make the user lose their patience and they can skip your website.<\/span><\/p>\n<h4>5.5 Connect your website with social networking websites<\/h4>\n<p><span style=\"font-weight: 400\">Websites like Facebook, Twitter, LinkedIn, etc can assist you to elevate your brand awareness and can help in improving the website\u2019s online visibility.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">6. How SEO Works? <\/span><\/h2>\n<p><span style=\"font-weight: 400\">Search engines are fabricated with a crawler called <strong><em>spider<\/em><\/strong>. This spider web is available everywhere on the internet and performs a specific duty to search for every single data present. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Web_crawler\">Crawler<\/a> aggregates all relevant information and puts together to recognize if all of them belong to a similar category or not. It also keeps in mind the algorithms to be followed while crawling.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Let us take an example<\/strong> of Google search engine because it\u2019s the most demanding and trending search engine and used by a maximum number of bloggers, online product selling organizations.\u00a0Google has a web crawler or web spider that contains a different algorithm that crawls through every single data present on its search engine to check its relevance for the user and accordingly provides results to the user.<\/span><\/p>\n<h3>Google and SEO<\/h3>\n<p><span style=\"font-weight: 400\">In simple words, in a Library, if one needs to access a book of &#8216;Sherlock homes&#8217;, then ideally the book should be present in the\u2019 fictional \u2018section in the subcategory of \u2018adventures\u2019. Similarly, Google has its own library, so if anybody has to access a website it should be kept or submitted at a specific address by the website owner.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">8. Importance of SEO<\/span><\/h2>\n<ul>\n<li><b>SEO <span style=\"font-weight: 400\">helps in enhancing your website\u2019s framework. No matter how great your content is but if you do not manipulate as per SEO then even God can\u2019t help you with your website\u2019s ranking.<\/span><\/b><\/li>\n<li><b>Search Engine Optimization<span style=\"font-weight: 400\">\u00a0has the power to create an impeccable user experience in terms of web page navigation. <\/span><\/b><\/li>\n<li><b>Gaining <span style=\"font-weight: 400\">rank in any search engine increases your website\u2019s reputation and a user can easily rely on your content.<\/span><\/b><\/li>\n<li>Doing good optimization\u00a0<span style=\"font-weight: 400\">reduces vulnerability to get attacked by any bug or hacker.<\/span><\/li>\n<li>Credibility comes into account <span style=\"font-weight: 400\">while doing optimization for search engines.<\/span><\/li>\n<\/ul>\n<h2>9. Top SEO Techniques to Get Ranked<\/h2>\n<p><span style=\"font-weight: 400\">In this SEO Tutorial, we will learn about the two primary types of SEO techniques namely <strong><em>\u2018White<\/em><\/strong><\/span><strong><em> hat\u2019 SEO and \u2018Black hat\u2019<\/em><\/strong><span style=\"font-weight: 400\"><strong><em> SEO techniques<\/em><\/strong>. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"><strong>\u2018White hat<\/strong>\u00a0techniques&#8217;\u00a0indicate how well the website has followed the norms and regulation stated by and search engine. <\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>\u2018<a href=\"https:\/\/data-flair.training\/blogs\/black-hat-seo\/\">Black hat techniques<\/a>&#8216;\u00a0<\/strong>signify that website has done optimization by revoking all the guidelines and if the search engine finds out, then\u00a0it\u00a0can\u00a0be banned at any moment.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/SEO-Techniques-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46562\" src=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/SEO-Techniques-01.jpg\" alt=\"Top SEO Techniques to Get Ranked\" width=\"1200\" height=\"628\" srcset=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/SEO-Techniques-01.jpg 1200w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/SEO-Techniques-01-150x79.jpg 150w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/SEO-Techniques-01-300x157.jpg 300w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/SEO-Techniques-01-768x402.jpg 768w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/SEO-Techniques-01-1024x536.jpg 1024w, https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/SEO-Techniques-01-520x272.jpg 520w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Some of the best search engine optimization techniques we will learn in this SEO Tutorial are :<\/span><\/p>\n<h4>9.1 Boost your user engagement with your website<\/h4>\n<p><span style=\"font-weight: 400\">To reduce bounce rate of your website make sure to\u00a0hold the\u00a0user\u2019s attention.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">9.2\u00a0Use Bulle<\/span><strong>t Points<\/strong><\/h4>\n<p><b><span style=\"font-weight: 400\">Don\u2019t bore the reader with long paragraphs, instead use<\/span><\/b> bullet points, short paragraphs with proper examples for an easy understanding.<\/p>\n<h4>9.3 Use Images<\/h4>\n<p><span style=\"font-weight: 400\">It is said that Images speak louder than words, so try to use images wherever possible to enhance your content.<\/span><\/p>\n<h4>9.4 Quality Content<\/h4>\n<p>&#8220;Content is the king&#8221;, it should\u00a0be designed in a way that satisfies every user query about that topic, you should not give a chance to the user to navigate to some other website for the same content rather you should provide him with good user experience so as\u00a0to decrease bounce rate.<span id=\"selectionBoundary_1557142441456_7407619143695015\" class=\"rangySelectionBoundary\" style=\"line-height: 0;display: none\"><\/span><\/p>\n<h4>9.5 Conduct Surveys<\/h4>\n<p><b><span style=\"font-weight: 400\">Connect with your target audience with social media platforms. Try to <\/span><\/b>conduct surveys to realize their taste and accordingly build and optimize it to provide a user-friendly experience.<\/p>\n<h4>9.6 Use SEO Tools<\/h4>\n<p><span style=\"font-weight: 400\">It is said that if you can measure it, then you can improve it. Use analytical <\/span>tools like <strong><a href=\"https:\/\/data-flair.training\/blogs\/google-search-console\/\">Google Search Console<\/a><\/strong>, Google trends, and Google Keyword Planner to evaluate\u00a0where you are lacking and improve on the basis of it.<\/p>\n<h2>10. Summary<\/h2>\n<p><span style=\"font-weight: 400\">In this SEO tutorial, we saw that search engine optimization plays a very important role in attracting organic traffic towards any website. Getting organic traffic is free and does not require money. It\u2019s just that the website submission on a search engine should be done properly with quality relevant content. After having a thorough understanding of what SEO is, you must know about the<strong>\u00a0<a href=\"https:\/\/data-flair.training\/blogs\/seo-tips\/\">SEO Tips<\/a><\/strong>.\u00a0that provides basic SEO do&#8217;s and don&#8217;ts that\u00a0should be kept\u00a0in mind of the beginners and professionals when optimizing the website.<span id=\"selectionBoundary_1557143403953_35413822126428895\" class=\"rangySelectionBoundary\" style=\"line-height: 0;display: none\"><\/span><\/span><\/p>\n<p>Any doubt in this SEO Tutorial? Ask freely through comments in the comment section below.<span hidden class=\"__iawmlf-post-loop-links\" data-iawmlf-links=\"[{&quot;id&quot;:1697,&quot;href&quot;:&quot;https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Web_crawler&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20251130115919\\\/https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Web_crawler&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-12-09 17:37:55&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-24 03:31:10&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-15 00:17:18&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-06 02:09:01&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-13 09:13:30&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-18 10:13:57&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-22 11:28:56&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-30 02:48:55&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-06-15 17:44:46&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-06-19 04:32:49&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-06-27 18:07:02&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-06-27 18:07:02&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered how the\u00a0websites manage to\u00a0stay on the first page of search engines and rest of them shift to 2nd, 3rd, or 4th page? This is because of Search Engine Optimization. Now,&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":46491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18204],"tags":[18214,18210,18224,18221,18220,18216,18209,18211],"class_list":["post-46485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-importance-of-seo","tag-search-engine-optimization","tag-seo-basics","tag-seo-expert","tag-seo-for-beginners","tag-seo-techniques","tag-seo-tutorial","tag-what-is-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Tutorial for Beginners - An Easy to Refer Guide - DataFlair<\/title>\n<meta name=\"description\" content=\"Find out everything you need to know in this SEO tutorial for beginners - what is seo, its importance, techniques, tools, important terms and its working.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/data-flair.training\/blogs\/seo-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Tutorial for Beginners - An Easy to Refer Guide - DataFlair\" \/>\n<meta property=\"og:description\" content=\"Find out everything you need to know in this SEO tutorial for beginners - what is seo, its importance, techniques, tools, important terms and its working.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/data-flair.training\/blogs\/seo-tutorial\/\" \/>\n<meta property=\"og:site_name\" content=\"DataFlair\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataFlairWS\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-02T05:37:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-11T03:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/Introduction-to-SEO-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DataFlair Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DataFlairWS\" \/>\n<meta name=\"twitter:site\" content=\"@DataFlairWS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DataFlair Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Tutorial for Beginners - An Easy to Refer Guide - DataFlair","description":"Find out everything you need to know in this SEO tutorial for beginners - what is seo, its importance, techniques, tools, important terms and its working.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/data-flair.training\/blogs\/seo-tutorial\/","og_locale":"en_US","og_type":"article","og_title":"SEO Tutorial for Beginners - An Easy to Refer Guide - DataFlair","og_description":"Find out everything you need to know in this SEO tutorial for beginners - what is seo, its importance, techniques, tools, important terms and its working.","og_url":"https:\/\/data-flair.training\/blogs\/seo-tutorial\/","og_site_name":"DataFlair","article_publisher":"https:\/\/www.facebook.com\/DataFlairWS\/","article_published_time":"2019-01-02T05:37:51+00:00","article_modified_time":"2019-05-11T03:55:50+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/data-flair.training\/blogs\/wp-content\/uploads\/sites\/2\/2018\/12\/Introduction-to-SEO-01.jpg","type":"image\/jpeg"}],"author":"DataFlair Team","twitter_card":"summary_large_image","twitter_creator":"@DataFlairWS","twitter_site":"@DataFlairWS","twitter_misc":{"Written by":"DataFlair Team","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/data-flair.training\/blogs\/seo-tutorial\/#article","isPartOf":{"@id":"https:\/\/data-flair.training\/blogs\/seo-tutorial\/"},"author":{"name":"DataFlair Team","@id":"https:\/\/data-flair.training\/blogs\/#\/schema\/person\/2c58ecb4f73a39f0ef993f1ddfcd7b89"},"headline":"SEO Tutorial for Beginners &#8211; 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